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About the Role
The Marketing Coordinator provides marketing coordination and administrative support across B2C and B2B marketing initiatives. This role independently coordinates smaller-scale tactical projects while supporting Specialists and Managers with larger marketing programs and campaigns. Supports project workflows, production, routing, and distribution across various marketing communications. Reviews marketing materials for accuracy, quality, and adherence to brand standards, and assists with maintaining project schedules, reports, and files. Supports departmental activities including events, influencer and talent travel coordination, and provides administrative support to departmental management.
Responsibilities
- Provides day-to-day support to B2C and B2B Marketing Specialists and Managers across marketing initiatives and projects.
- Independently coordinates smaller-scale tactical email, direct mail, and collateral projects, including postcards and targeted email communications, while supporting Marketing Specialists and Managers with larger campaigns and initiatives.
- Consolidates and communicates feedback from project routings to project leads and creative resources, including design, copy, layout, and imagery changes.
- Reviews marketing materials for adherence to brand positioning, messaging strategies, and graphic standards.
- Supports project accuracy by confirming fares, offers, disclaimers, and other details; thoroughly proofreads materials and helps resolve conflicting feedback prior to final production.
- Marks up and routes marketing materials for review and approval using PageProof and maintains organized, accurate project files on the Marketing shared drive.
- Coordinates brochure, collateral, and promotional merchandise fulfillment for special events and works with external vendors as needed.
- Maintains email and direct mail project schedules and prepares relevant reporting and materials for meetings.
- Updates and distributes weekly Direct Mail Reports.
- Serves as the primary Marketing point of contact for requests from the shipboard Onboard Sales team for printed and digital flyers, collateral, and other marketing materials.
- Gathers requirements and coordinates with the appropriate Marketing team members to develop, update, and deliver final materials.
- Manages the weekly scheduling and posting of content to the Sales Facebook page, maintaining a consistent posting cadence and working closely with the Trade Marketing Specialist.
- Provides administrative support to the Marketing team, including coordinating departmental travel, submitting IT-related support requests, ordering office supplies and business cards, and assisting with other departmental administrative needs.
- Creates job starts in Siebel CRM System.
- Coordinates with multiple departments to ensure communication is shared and all inputs accounted for – including Customer Service, Revenue Management, Sales, Public Relations and Shared Services.
- Provide administrative and logistical support for travel arrangements for influencers, content creators, and other talent sailing aboard Cunard ships, including coordinating flights, hotels, transfers, and other travel requirements with internal teams and external partners.
Requirements
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field preferred. Relevant education and directly related work experience that provides an equivalent breadth and depth of knowledge may be considered in lieu of a degree.
- Strong attention to detail with a high level of accuracy and thoroughness.
- Strong written and verbal communication skills with the ability to work effectively with team members, management, agencies, vendors, and other internal and external partners.
- Strong writing, proofreading, and copy-editing skills, with an understanding of appropriate style, grammar, and brand consistency.
- Highly organized with the ability to prioritize tasks, coordinate multiple projects and deadlines, follow established processes and timelines, and work effectively in a team environment.
- General understanding of marketing principles and tactics across consumer, trade, email, digital, social, direct mail, and brand marketing.
- Familiarity with marketing creative, print, and digital production processes.
- Ability to review basic marketing data and reporting and identify errors, discrepancies, or items requiring follow-up.
- Proficient in Microsoft Office, including Word, Excel, PowerPoint, and Outlook, as well as email, web-based applications, and PDF tools.
- Ability to learn and work effectively with marketing project management, routing, CRM, and workflow platforms such as PageProof, Siebel, or similar tools.
- Experience supporting the execution and coordination of marketing campaigns across multiple channels.
- Experience supporting email and direct mail production workflows, including project routing, creative and copy review, proofreading, production coordination, and working with internal teams and external agencies.
- Experience coordinating smaller-scale tactical marketing projects, such as email communications, direct mail, postcards, collateral, or similar marketing materials.
- Familiarity with email marketing and CRM programs and basic campaign execution processes.
- Understanding of creative, digital, direct mail, and print production processes.
- Experience reviewing marketing creative and copy for accuracy, consistency, and adherence to established brand guidelines.
- Experience coordinating multiple projects, priorities, stakeholders, and deadlines in a fast-paced environment.
- Ability to maintain project schedules, track deliverables, proactively follow up on outstanding items, and escalate potential issues when needed.
- Comfortable reviewing basic campaign reporting and identifying information that may require follow-up.
- Experience working with project management, routing, or workflow tools such as PageProof, Monday.com, Smartsheet, or similar platforms preferred.
- Experience with CRM, email marketing, marketing automation, reporting, or analytics platforms preferred.
Skills
- Marketing Project Coordination
- B2C Marketing
- B2B Marketing
- Email Marketing
- Direct Mail
- Collateral Development
- Brand Standards Adherence
- Project Scheduling
- Reporting
- File Management
- Vendor Coordination
- Marketing Operations
- Cross-functional Coordination
- Administrative Support
- Travel Coordination
- Influencer Coordination
- Talent Coordination
- CRM Systems (Siebel)
- PageProof
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Written Communication
- Verbal Communication
- Proofreading
- Copy-editing
- Organization
- Prioritization
- Time Management
- Teamwork
- Marketing Principles
- Creative Production Processes
- Digital Production Processes
- Print Production Processes
- Marketing Data Analysis
Location
- South Florida
- Miami/Ft. Lauderdale area
Work Type
- In-office
- Hybrid
Experience Level
- Entry-level to Mid-level
Education Level
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field preferred
Benefits
- Cruise and Travel Privileges for You and Your Family
- Health Benefits
- 401(k)
- Employee Stock Purchase Plan
- Training & Professional Development
- Tuition & Professional Certification Reimbursement
About the Company
- One of the best-known names in cruising, Cunard is the world’s leading international premium cruise line, carrying millions of guests each year to hundreds of destinations around the globe.
- With parent company Carnival Corporation, Cunard is well known for its White Star Service and Trans-Atlantic Crossings.
- Our highest responsibilities and top priorities are compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees.
- Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: https://www.princess.com/aboutus/culture-framework/
Equal Opportunity
- Princess/Cunard is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
- Princess will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact careers@carnival.com.