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About the Role
We are seeking a Senior Brand & Marketing Manager to establish Car & Classic as the premier brand in the specialist car marketplace. This hands-on role involves translating the overarching marketing strategy into high-quality programs across brand, community, partnerships, social, and commercial marketing. You will be responsible for strengthening the Car & Classic brand identity, engaging new enthusiast audiences, and driving integrated marketing for commercial propositions like Collectors Edition and Insurance to achieve business results. This is an opportunity to shape an established brand in the specialist vehicle sector within a dynamic, growing company.
Responsibilities
- Turn overarching marketing strategy into well-organized, high-quality brand programs delivered consistently across relevant channels and markets.
- Develop Car & Classic’s social media channels, pairing organic content with creator partnerships and community programs to drive audience engagement.
- Build and reinforce a distinctive, relevant, and compelling Car & Classic proposition across customer touchpoints.
- Create marketing opportunities across content, partnerships, social, community, and events to make Car & Classic more desirable to enthusiast audiences.
- Plan and execute marketing programs supporting commercial products, including Collectors Edition and Insurance.
- Utilize brand, audience, and commercial data to measure marketing impact, inform decisions, and drive continuous improvement.
- Contribute ideas, curiosity, and initiative to the evolution of the brand as the business grows and reaches new generations of enthusiasts.
Requirements
- Significant experience building and developing consumer brands, with senior-level judgment and capability.
- Strong experience creating communities or programs that turn audiences into active, engaged users or customers.
- Experience developing effective social, creator, content, or partnership initiatives.
- A track record of measuring marketing impact and using evidence and insight to make decisions.
- Genuine passion for or strong knowledge of classic and modern specialist cars and their surrounding audiences.
- Ability to take ownership of multiple initiatives, prioritize effectively, and execute plans to a high standard.
- Ability to collaborate across teams and influence stakeholders to move marketing programs from idea to delivery.
- A self-starting approach with the curiosity to spot opportunities and the persistence to achieve results.
Skills
- Consumer brand expertise
- Community building
- Content, social and partnerships
- Data-informed marketing
- Enthusiasm for the category
- Delivery and organisation
- Stakeholder management
- Proactivity and drive
- Marketplace experience
- Product marketing
- High-growth environments
- Popular culture
Location
- Remote
Work Type
- Full-time
- Remote
Experience Level
- Senior
Salary/Compensations
- £50,000–£70,000 (depending on experience)
Benefits
- Generous stock options scheme
- All the equipment you need
- Flexible working
- Mental health support via Spill
- Professional development allowance
- Life cover
- Smart Health benefit
- Generous parental leave
- 33 days holiday (including bank holidays)
About the Company
- Car & Classic is one of the largest automotive marketplaces globally, founded in 2005 and under new, VC-backed ownership since 2018.
- The company is on a significant growth journey to bring classic vehicle transactions online.
- Car & Classic fosters a culture focused on enjoyment, diversity, inclusion, and high performance.
- It is a fully remote team using technology to connect enthusiasts with vehicles.
- The company values passion and shaping the future of classic motoring online.
Equal Opportunity
- Car & Classic Limited is an equal-opportunity employer.
- Equality, diversity, and inclusion are integral to the company culture.
- The company is committed to ensuring diversity is a consistent focus and holds itself responsible.
- All applicants are treated fairly and equally.
- Candidates from all backgrounds are encouraged to apply.