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About the Role

The Community & Marketing Manager is responsible for developing and executing the property's integrated marketing strategy. This role translates property commercial goals and Ace brand priorities into relevant content, marketing initiatives, partnerships, and community programming that enhance the guest experience, strengthen the hotel's position, drive room revenue, and support group business. It requires a hands-on approach with a strong community-building and creative mindset, the ability to cultivate local relationships, develop activations, and bring brand campaigns to life while managing partners and measuring marketing impact.

Responsibilities

Develop, manage, and own quarterly property marketing goals, integrated commercial strategies, activation plans, community engagement initiatives, and content calendars aligned with hotel business objectives, revenue opportunities, and Ace brand priorities.
Curate an event marketing strategy mapped to quarterly revenue goals, combining local programming, artist and DJ bookings, and strategic brand partnerships.
Partner with Revenue Management to understand occupancy forecasts and market opportunities, translating insights into targeted campaigns, packages, and offers.
Partner with Sales to identify group business and catering priorities and develop marketing initiatives, creative content, and sales collateral.
Use competitive, market, guest, and performance data to identify demand-driving opportunities and inform marketing priorities.
Lead relationships with external marketing agencies, establishing clear priorities, briefs, timelines, deliverables, and performance expectations.
Lead marketing campaigns and day-to-day content planning for the property, communicating objectives, creative needs, timing, and deliverables to agency partners and internal teams.
Develop and oversee property content across social, web, email, and other relevant channels.
Lead the property's email, organic, and paid social strategy in partnership with agency teams.
Develop and manage property briefs for the creation of digital, social, physical, and marketing collateral.
Work closely with Atelier Ace and Highgate Corporate Marketing to leverage broader brand initiatives, campaigns, resources, and expertise.
Communicate quarterly marketing initiatives, content, and programming calendars to Highgate Marketing, Ace brand, and agency partners.
Manage digital and SEO agency partners, providing strategic direction across performance marketing, SEO, budgets, briefs, and creative.
Manage the property website, event pages, Google Business Profile, OTA merchandising, and other digital profiles.
Monitor digital reputation and recurring guest feedback, identifying insights that may inform marketing communications, content, programming, or guest experience priorities.
Serve as a property’s connector to the local community, building relationships with vendors, artists, musicians, DJs, designers, tastemakers, cultural organizations, and brand partners.
Cultivate and maintain relationships with relevant local partners, artists, community tastemakers, influencers, and content creators.
Proactively identify cultural opportunities, partnerships, and programming that strengthen market position and support business objectives.
Develop and support cultural programming across art, music, design, fashion, nightlife, and the creative community.
Manage influencer, creator, media, and brand partnerships, identifying hosting and content opportunities.
Lead on-site production for programming and activations, coordinating needs with relevant partners.
Develop and negotiate partnership and barter agreements in collaboration with appropriate stakeholders.
Partner with F&B leadership and outlet operators to develop marketing plans, content, and activations.
Partner with Sales and Highgate Corporate Marketing to support media opportunities, on-property media tours, photo shoots, and other initiatives.
Manage the allotted marketing and Music & Entertainment budget.
Own monthly marketing reporting to leadership and the broader organization, connecting performance to business outcomes.

Requirements

At least 3+ years' experience in Marketing, Communications, Event Production, or Content Creation (hospitality industry experience essential).
Demonstrated ability to develop and implement integrated marketing strategies, creative content, and campaigns with a clear understanding of how marketing initiatives contribute to business goals.
Working knowledge of digital marketing and SEO fundamentals, including Google Analytics, Google Search Console, keyword strategy, website optimization, and paid social/search.
Strong presentation and communications skills.
Proficiency with content and design tools such as Photoshop, Adobe Illustrator, Premiere Pro, After Effects, Canva, and native short-form video/editing tools (CapCut, Reels).
Deep understanding of Ace's brand sensibility and strong awareness of New York's cultural landscape, including relevant developments across art, music, fashion, design, nightlife, and hospitality.
Demonstrated ability to identify trends and cultural opportunities and translate them into relevant marketing initiatives, partnerships, programming, and campaigns, including ROI and KPI measurement.
Strong creative sensibilities & ability to identify relevant opportunities, shape actionable briefs, and guide agency partners toward social-first campaigns.
Demonstrated ability to build relationships and collaborate effectively with General Manager, Sales, Revenue, F&B, Operations, Highgate Corporate, and external partners.
Ability to establish & maintain relationships across the local creative, hospitality, and business communities.
Strong creative mind with a self-starting, go-getter attitude — comfortable identifying opportunities and creating content independently, with minimal direction.
Ability to organize events and experiences that generate compelling content and drive brand affinity.
Knowledge of social media management, scheduling, and content platforms such as Hootsuite, Later, Sprout Social, Meta Business Suite, Wordpress, etc.
Ability to deliver strong sales collateral, digital, and social-first marketing materials.
Ability to work efficiently and effectively in a high-pressure, fast-paced environment with exceptional attention to detail and follow-through.
Ability to communicate effectively, both verbally and in writing, with employees and guests at all levels in an attentive, friendly, courteous, and service-oriented manner.
Ability to multitask and prioritize departmental functions to meet deadlines.
Maintain regular attendance in compliance with Highgate Hotel Standards.
Maintain a warm and friendly demeanor at all times; Uphold high standards of personal appearance and grooming.
Comply with Highgate Hotel Standards and regulations to encourage safe and efficient hotel operations.
Maximize efforts towards productivity, identify problem areas and assist in implementing solutions.
Must be effective in handling problems, including anticipating, preventing, identifying, and resolving problems as necessary.
Must be able to understand and evaluate complex information, data from various sources to meet appropriate objectives.
Must be able to maintain confidentiality of information.
Perform other duties as requested by management.

Skills

Marketing Strategy
Content Creation
Event Production
Community Engagement
Brand Management
Digital Marketing
SEO
Social Media Management
Email Marketing
Paid Social
Partnership Management
Budget Management
Performance Analytics
Relationship Building
Communication
Collaboration
Creative Direction
Project Management
Photoshop
Adobe Illustrator
Premiere Pro
After Effects
Canva
CapCut
Reels
Hootsuite
Later
Sprout Social
Meta Business Suite
Wordpress

Location

New York

Work Type

Full-time

Experience Level

3+ years

About the Company

Highgate is a premier real estate investment and hospitality management company recognized as an innovator.
Highgate is the dominant player in U.S. gateway markets and has a rapidly expanding presence in Europe, Latin America, and the Caribbean.
Highgate’s portfolio of global properties represents an aggregate asset value exceeding $20B and generates over $5B in cumulative revenues.
The company provides expert guidance through all stages of the hospitality property cycle.
Highgate develops bespoke hotel brands and utilizes industry-leading proprietary revenue management tools.
With an executive team consisting of experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands.
Highgate maintains corporate offices in London, New York, Dallas, and Seattle.
Ace Hotel is a collection of individuals held together by an affinity for the soulful.
We believe that hospitality is compassion, genuine concern for others’ well-being.
Work can be a beautiful thing when done beautifully, and it’s a lot more fun done together than apart.