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About the Role
Mother Root is seeking its first dedicated trade marketing hire to shape its presence in both off-trade and on-trade channels. This role involves planning and executing activations, building relationships with key accounts, and driving brand visibility to establish Mother Root as a leading non-alcoholic brand.
Responsibilities
- Plan and execute activations across retail (off-trade) and on-trade channels.
- Build direct, trusted relationships with category and buying teams across key retail and on-trade accounts.
- Develop data-backed, shopper-first strategies to win incremental distribution and secure prominent placement with major grocery buyers.
- Plan and deliver in-store and online retail activation (POS, secondary display, sampling, digital shelf) for key selling moments and new product launches.
- Ensure Mother Root is the preferred non-alcoholic option in all stocked or poured venues by collaborating with on-trade partners on menu presence, staff education, and in-venue activation.
- Partner closely with the sales team on range reviews, brand days, and joint business plans, providing insight-led sell-in materials.
- Manage the trade marketing budget, tracking spend, ROI, and activation effectiveness, with recommendations for scaling successful initiatives.
- Lead the organization of in-person events for retail and on-trade partners.
- Brief the Creative team to ensure timely and on-brand delivery of in-store and on-trade assets.
- Analyze shopper, category, and competitor data to identify and secure incremental space.
Requirements
- Previous demonstrable experience in a trade marketing role within FMCG or drinks, ideally with exposure to both off-trade and on-trade.
- Understanding of the nuances of off-trade and on-trade execution.
- Proven track record of winning incremental distribution and shelf/menu space through data-backed narratives.
- Genuine customer and shopper insight knowledge, with experience translating insights into compelling narratives that influence buyer decisions.
- Strong commercial acumen, comfortable building the financial case for pitches, including ROI, incrementality, and ROS uplift.
- Excellent communication, analytical, and project management skills with full end-to-end ownership.
- Attention to detail.
- Experience in a drinks brand is a plus.
Skills
- Trade Marketing
- FMCG
- Drinks Industry
- Off-trade Execution
- On-trade Execution
- Customer Insight
- Shopper Insight
- Commercial Acumen
- Data Analysis
- Project Management
- Communication
- Relationship Building
Location
- UK
Work Type
- Hybrid working: 3 days in office, 2 days from home
- Work From Anywhere: Up to 2 weeks per year
Experience Level
- First dedicated trade marketing hire
- Previous demonstrable experience in a trade marketing role
Benefits
- Share Options Programme
- 25 days annual leave
- Early finish Fridays (June–August)
- Up to 2 weeks Work From Anywhere per year
- Up to 5% matched pension contribution
- Cycle Scheme
- £300 annual personal development allowance
- Access to Spill app
- Heka allowance (£40/month)
- Birthday/work anniversary boosts
- Annual Team Trip
- Competitive maternity/paternity package
- Lots of free Mother Root
About the Company
- Mother Root is the UK's fastest-growing drinks brand and the number one non-alcoholic spirit, offering a ginger non-alcoholic aperitif.
- The company harnesses apple cider vinegar to create complex, delicious, nature-rooted drinks, aiming to redefine the evening ritual.
- Mother Root is experiencing significant growth, with plans to become a leading non-alcoholic brand in the US and UK.
- The company fosters a culture where ambitious individuals can do their best work in a joyful, purposeful, and supportive environment.