Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
Tailor your resume to this Digital Marketing Strategist role.
Rezi rewrites your resume against Paychex's job description. Free.
Tailor your resume to this Digital Marketing Strategist role.
Rezi rewrites your resume against Paychex's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Digital Marketing Strategist posting at Paychex — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Digital Marketing Strategist posting at Paychex — free, in seconds.
About the Role
Paychex is seeking a data-driven Paid Media & Analytics Specialist to manage its paid advertising program. This role involves overseeing a significant annual media investment across various platforms, ensuring accountability from the media agency, building performance reports, and translating data into actionable recommendations to reduce customer acquisition costs. The position is ideal for an individual comfortable with data analysis and agency management.
Responsibilities
- Serve as the primary internal owner of the agency relationship, including briefing, plan review, and performance accountability across paid search, paid social, and programmatic/display channels.
- Manage and optimize an annual paid media budget exceeding $10M in collaboration with the agency, focusing on efficient pacing, channel mix, and return on ad spend.
- Build and maintain performance dashboards and reports using tools like HubSpot, GA4, and platform-native interfaces to track key metrics such as CAC, channel efficiency, funnel conversion, and budget pacing.
- Analyze campaign and channel-level data to identify optimization opportunities and risks, such as creative fatigue, measurement inflation, or tracking issues, and provide clear recommendations.
- Partner with the agency on quarterly and annual planning, audits, and new channel testing, and support the implementation of measurement strategies with upcoming CDP and media mix modeling tools.
- Stay updated on platform updates, betas, and best practices across all managed channels, proactively identifying opportunities for testing and scaling.
- Collaborate cross-functionally with sales, product marketing, and marketing operations to ensure paid media strategy aligns with company-wide CAC reduction and growth targets.
- Maintain data integrity across ad platforms, CRM, and reporting tools, identifying and resolving tracking or attribution gaps.
Requirements
- 3–5 years of hands-on experience in paid media / digital advertising, either in-house or agency-side.
- Direct platform experience across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Programmatic/DSP experience (StackAdapt or similar) is strongly preferred.
- Strong data analysis skills, including advanced proficiency in Excel/Google Sheets.
- Experience building or maintaining dashboards using tools such as HubSpot, GA4, Looker, or Tableau.
- SQL experience is a plus.
- Experience managing or directly contributing to paid media budgets of $5M+ annually.
- Proven track record of managing external agency or vendor relationships and holding them accountable to KPIs.
- Familiarity with AI-assisted analytics or reporting tools for marketing productivity.
- Working knowledge of B2B or SMB SaaS acquisition funnels and core metrics (CAC, LTV, conversion rate, ROAS).
- Strong written and verbal communication skills, with the ability to translate data into clear recommendations for non-analytics stakeholders.
- Highly organized and detail-oriented, comfortable in a fast-paced, metrics-driven environment with shifting priorities.
- Bachelor's degree in marketing, analytics, business, or a related field, or equivalent practical experience.
Skills
- Paid Media Management
- Digital Advertising
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- Programmatic Advertising
- DSP Platforms (e.g., StackAdapt)
- Data Analysis
- Excel/Google Sheets
- Dashboard Creation/Maintenance
- HubSpot
- GA4
- Looker
- Tableau
- SQL
- Budget Management
- Agency Management
- KPI Accountability
- AI-assisted Analytics
- B2B/SMB SaaS Acquisition Funnels
- CAC
- LTV
- Conversion Rate Optimization
- ROAS
- Communication Skills
- Organization
- Detail-Oriented
Location
- Remote
Work Type
- Full-time
Experience Level
- 3-5 years
Education Level
- Bachelor's Degree in Business, Marketing or another relatable field
- Bachelor's degree in marketing, analytics, business, or a related field, or equivalent practical experience
Salary/Compensations
- $79,400 - $124,700 per year
Benefits
- Medical coverage
- Virtual wellness classes
- Tuition reimbursement
- 401(k) + employer match
- Adoption assistance
- Financial assistance
- Paid time off
- Company holidays
- Culture days
- Work-life balance programs
- Training and development programs
- Paid time off for volunteerism
About the Company
- Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and advisory services together into a single connected HCM platform.
- Paychex and Paycor are combining innovative technology, data-driven insights, AI, and human expertise to help organizations work smarter, support their people, and achieve better business outcomes.
- The company is investing in innovation, simplifying client experiences, and shaping the future of work.
- At Paychex, employees have the opportunity to grow their careers, make a meaningful impact, and be part of something bigger as One Paychex.
Equal Opportunity
- Paychex is an equal opportunity employer.
- We are committed to fostering a respectful and inclusive workplace where all individuals are treated fairly and evaluated based on their qualifications, experience, and merit.
- We comply with all applicable federal, state, and local laws prohibiting discrimination in employment.