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About the Role
We are seeking a proactive Marketing Specialist to drive marketing campaigns across the UK, Ireland, and Benelux regions, with additional support for targeted activities in Poland. You will manage end-to-end execution across field events, digital channels, PR, and local partnerships while collaborating closely with our central team in Paris.
Responsibilities
- Plan and deliver regional marketing campaigns to drive lead generation across UKI and Benelux.
- Organize industry trade shows and client events, while managing local digital, social media, and PR activities.
- Utilize Pardot and Salesforce to build, track, and optimize regional marketing campaigns and lead pipelines.
- Work alignment with local sales teams and the central marketing team in Paris to ensure consistent brand messaging.
- Manage regional social media channels, creating and promoting content that supports brand visibility, engagement, and demand generation.
- Execute and optimise paid digital campaigns to generate qualified leads, increase campaign ROI, and support local marketing initiatives.
Requirements
- 3+ years of generalist marketing experience (B2B, HRIS, or software industry preferred).
- Hands-on experience managing field events, digital marketing campaigns, and CRM tools (Salesforce, Pardot).
- Native English speaker.
- Proficiency in a second European language (French, Dutch, or Polish) is a strong advantage.
- Willingness to travel periodically for regional events and team meetings (including yearly team trip to Paris).
Skills
- Pardot
- Salesforce
- Digital Marketing
- Social Media Management
- Content Creation
- Demand Generation
- Paid Digital Campaigns
- PR
Location
- UK
- Ireland
- Benelux
- Poland
- Paris
Work Type
- Telecommuting possibilities
Experience Level
- 3+ years
Benefits
- International development
- Rapid career growth with numerous opportunities for development (horizontal & vertical)
- International mobility
- Training and certification
- Good work-life balance
- Investment in the development of our employees
- Quarterly team events
- Annual seminar
About the Company
- HR Path Group is a global leader in HR consulting, helping clients with their HR transformation projects, covering both human and HRIS aspects.
- Our 2,600 employees are located in 30 countries.
- Our mission is to support our clients at every step of their HR digital transformation with a comprehensive range of services.
- Advise to Outsource ! HR Path, Global Leader in HR solutions
- ADVISE: We support our customers in the transformation of their HR function, through a redefinition of their HR organization and their HRIS digitalization
- IMPLEMENT: As a partner of the main editors of the market, we carry out technical and functional implementation projects of all HRIS solutions (SaaS or On-Premise)
- OUTSOURCE : We support organizations at every stage of their HR and payroll outsourcing journey, helping them operate compliantly, efficiently, and at scale
- Our latest fundraising of 1 billion euros aims to accelerate our growth and international expansion.
- Our goal is to double our revenue within five years and become the world leader in HR digital transformation.
- HR Path is global player in HR Consulting.
- We provide professional advice and support to organizations for whom human capital is essential in their HR transformation process.
- Having a footprint in the Americas, Europe and Asia-Pacific, we are able to offer global support in the development and execution of our customer’s HR strategy.
Equal Opportunity
- We are Happy at Work certified and continue to listen to our employees. If you value a culture that respects diversity, individual courage, integrity, excellence and encourages team collaboration, HR Path is the place for you.