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About the Role
Gopuff is seeking a Senior Integrated Marketing Manager to lead major marketing initiatives. This role involves owning the integrated approach for campaigns across brand, talent partnerships, cultural moments, and strategic growth, transforming business priorities into coordinated plans. You will connect strategy, creative, media, partnerships, performance, CRM, and external partners to ensure successful campaign launches and impact. The ideal candidate possesses a strong point of view, a bias for action, and a high standard for quality, comfortable with planning, briefing, creative direction, problem-solving, and execution.
Responsibilities
- Own the integrated execution of major Gopuff campaigns across brand, product, growth, and the cultural calendar.
- Turn strategy into clear, actionable campaign plans across creative, media, social, CRM, performance, partnerships, and in-app channels.
- Build briefs that give creative and cross-functional teams a clear problem to solve and a strong definition of success.
- Keep teams aligned from kickoff through launch, ensuring every touchpoint feels connected to the same idea.
- Identify cultural opportunities where Gopuff can show up credibly and move quickly enough to capitalize on them.
- Lead campaigns around Gopuff’s talent and brand partnerships, from initial concept through launch and measurement.
- Develop creative partnership ideas that connect Gopuff to culture and create attention beyond traditional paid media.
- Translate partnerships into broader marketing platforms, ensuring they come to life across the full Gopuff ecosystem.
- Serve as a day-to-day lead with talent teams, agencies, brands, and external partners.
- Turn strategic business priorities into integrated marketing plans with clear objectives, audiences, channels, and measures of success.
- Identify opportunities where marketing and the Gopuff brand can play a bigger role in driving growth.
- Partner across Brand, Performance, CRM, Product, Merchandising, and other teams to build campaigns that connect brand impact with business outcomes.
- Analyze performance, identify what worked and what didn’t, and translate learnings into stronger future work.
- Own campaign timelines, budgets, deliverables, approvals, and cross-functional coordination from start to finish.
- Proactively identify roadblocks and solve them before they become problems.
- Drive legal, regulatory, and partner approvals to keep campaigns moving.
- Maintain a high creative bar across every consumer touchpoint.
- Take responsibility for the outcome, not just your piece of the process.
Requirements
- 7+ years in brand marketing, integrated marketing, media/publishing, agency strategy/creative work, or all of the above.
- A track record of taking ambiguous challenges and turning them into shipped experiences, not decks.
- Strong startup instincts; define the process, chase the approval, and cover the gap nobody assigned to you.
- A high bar for creative and craft, with the taste to know good from good enough.
- The business backbone to defend a decision with numbers, not just conviction.
- Experience managing partners, budgets, and multiple live projects at once.
- Direct, efficient communication.
- Motivated to win.
Location
- Remote
Work Type
- Remote
Experience Level
- Senior
Salary/Compensations
- $150,000 - $190,000
Benefits
- Medical/Dental/Vision Insurance
- 401(k) Retirement Savings Plan
- HSA or FSA eligibility
- Long and Short-Term Disability Insurance
- Fitness Reimbursement Program
- 25% employee discount & FAM Membership
- Flexible PTO
- Group Life Insurance
- EAP through AllOne Health (formerly Carebridge)
- Discretionary annual cash bonus
- Participation in Gopuff’s equity incentive plan
About the Company
- At Gopuff, we know that life can be unpredictable. Sometimes you forget the milk at the store, run out of pet food for Fido, or just really need ice cream at 11 pm. We get it—stuff happens. But that’s where we come in, delivering all your wants and needs in just minutes.
- And now, we’re assembling a team of motivated people to help us drive forward that vision to bring a new age of convenience and predictability to an unpredictable world.
- Like what you’re hearing? Then join us on Team Blue.
Equal Opportunity
- Gopuff is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.