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About the Role

This is an exciting opportunity to lead a growing premium brand and shape its future success. As Senior Brand Manager, you'll be responsible for developing and delivering both the long-term brand strategy and annual marketing plans, driving sustainable growth, strengthening brand equity and delivering commercial results. Working across the full marketing mix, you'll create impactful consumer campaigns, lead channel activation plans and identify new opportunities to grow the brand. Partnering with senior stakeholders, agency partners and brand founders, you'll play a key role in influencing the brand's direction and accelerating its growth in the UK market.

Responsibilities

Lead the annual brand plan and 3-5 year growth strategy, identifying opportunities to build brand equity, strengthen consumer relevance and deliver sustainable commercial growth.
Develop and deliver insight-led, integrated marketing campaigns across channels, ensuring the brand shows up consistently and effectively wherever consumers engage with it.
Own brand performance, budgets and forecasting, using data, insight and ROI measurement to maximise opportunities, manage risk and achieve business objectives.
Collaborate with cross-functional teams, agency partners and brand founders to align plans, inspire action and deliver exceptional execution that helps the brand stand out in the market.

Requirements

Experience building and delivering successful brand strategies and annual marketing plans within FMCG or Beer, Wine & Spirits (BWS) environments.
Track record of growing premium, upscale, challenger or scale-up brands, driving sustainable consumer engagement, commercial growth and brand equity.
Strong experience managing budgets, forecasting and P&L performance, with the ability to translate brand opportunities into measurable business outcomes.
Ability to build trusted relationships and influence effectively across senior leaders, agency partners, customers and external partners.
Uses insight to shape compelling brand plans, integrated marketing campaigns and activation programmes, balancing strategic thinking with excellent execution.

Skills

Strategic brand leadership
Commercial acumen
Influencing and collaboration
Consumer-first marketing expertise

Location

Work Type

10-month FTC
Flexible working

Experience Level

Senior

Salary/Compensations

£59,900.00 - £78,600.00
9.25% target annual bonus

Benefits

Health, dental and vision coverage
Pension with up to 10% employer match
Wellbeing support
Employee Assistance Programme
Life leave
31 days’ annual leave plus 3 bank holidays
Option to buy or sell additional holiday

About the Company

Molson Coors has been bringing people together over a cold beer for more than 200 years.
Award-winning portfolio includes beloved brands such as Cobra, Coors, Carling, Madri Excepcional and Blue Moon, with other popular brands like Aspall, Rekorderlig, Staropramen, and Doom Bar.
Global leader in the beverage industry, committed to promoting responsible drinking and driving sustainability.
Presence in over 100 countries with a team of 16,000 employees.
Dedicated to fostering a sustainable future for our communities and championing responsible drinking worldwide.
People First organisation, committed to supporting flexible working options.
One of the UK’s Most Attractive Employers winning the Top Employer award for the last 13 years.
Market leading Moments That Matter for significant moments in your life.
Commitment to the physical and mental wellbeing of all our people reflective of our People First value.
Committed to raising industry standards and leaving a positive imprint on our employees, consumers, communities, and the environment.
Molson Coors; Brands to Love, Careers to Last
Molson Coors Beverage Company is an Equal Opportunity Employer, and we seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.
Aim to build a skilled and highly engaged workforce that unites around our shared values and reflects our diverse marketplace; and foster a workplace where all employees’ unique talents, skills and perspectives are valued and leveraged – where all people feel that we are #BetterWithYou.
We want the best talent in all our roles, regardless of their background.
We are Disability Confident Committed.

Equal Opportunity

Molson Coors Beverage Company is an Equal Opportunity Employer, and we seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.
Our aim to build a skilled and highly engaged workforce that unites around our shared values and reflects our diverse marketplace; and foster a workplace where all employees’ unique talents, skills and perspectives are valued and leveraged – where all people feel that we are #BetterWithYou. This makes our talent strategy simple – we want the best talent in all our roles, regardless of their background.
We are Disability Confident Committed. If you require any additional assistance or adjustments in advance of, or during the application and/or hiring process, please contact us at careers@molsoncoors.com.
Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and need any kind of support during the application or recruitment process, please send us an email at jobs@molsoncoors.com and our team will gladly assist you.