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About the Role

The Insights & Research Manager will deliver high-quality audience, market, and brand research to support Azerion’s commercial, marketing, and growth strategies in the UK. This hands-on role requires confidence in using research platforms, building surveys, analyzing data, and translating findings into clear, commercially relevant insights. The position is central to the Growth Team, collaborating with Sales, Client Success, Creative, and Marketing to ensure client activities are grounded in strong audience understanding and robust research.

Responsibilities

Lead the delivery of bespoke research projects across key clients, sectors, and commercial opportunities.
Design and build bespoke surveys from brief through to fieldwork, analysis, and presentation.
Use research platforms such as Peekator, YouGov, GWI, Audiense, Azerion’s DMP, and other relevant tools to generate audience and market insights.
Build questionnaires, define target audiences, and ensure research design is robust and commercially relevant.
Analyze quantitative and qualitative research outputs to identify meaningful patterns, behaviors, and opportunities.
Combine multiple data sources to create a more complete view of audiences, categories, and markets.
Ensure research is accurate, credible, and appropriate for the questions being asked.
Develop repeatable research frameworks for priority verticals and client categories.
Own the creation and delivery of bespoke client and market surveys.
Translate commercial or client questions into effective research objectives and questionnaires.
Define sampling criteria, audience segments, and survey structures.
Set up and manage research studies directly within relevant platforms.
Work with external research partners while retaining ownership of methodology and outputs.
Ensure survey questions are unbiased, clear, and structured to generate useful insights.
Analyze survey results and identify findings most relevant to client and commercial objectives.
Create clear recommendations from research rather than simply reporting data.
Manage and develop brand tracking programs for Azerion and clients.
Support the design and implementation of pre- and post-campaign brand studies.
Measure brand metrics including awareness, consideration, preference, perception, intent, and other relevant KPIs.
Analyze brand tracker results over time to identify meaningful shifts and trends.
Work with campaign and performance data to understand the relationship between media activity and brand outcomes.
Develop clear benchmarks and reporting frameworks for brand effectiveness.
Turn brand measurement findings into actionable recommendations for clients, Sales, and Marketing.
Help identify opportunities to strengthen Azerion’s measurement proposition.
Develop detailed audience profiles using first-party, platform, and syndicated research data.
Use tools such as GWI and YouGov to understand consumer attitudes, behaviors, media consumption, and purchase intent.
Identify audience segments and insights to strengthen campaign planning and commercial proposals.
Support Sales and Strategy teams with pitches, briefs, and proactive opportunities.
Identify emerging audience trends and translate them into commercially relevant opportunities.
Help build a library of audience and vertical insights for reuse across the business.
Work closely with Sales to support responses to client briefs, RFPs, and RTBs.
Provide insight-led recommendations that strengthen commercial proposals.
Support proactive pitches with audience, category, and market intelligence.
Identify compelling data points to help Sales create stronger client narratives.
Work with Sales teams to understand the commercial question behind a brief and identify the most relevant research approach.
Support Joint Business Plans, QBRs, and key client growth strategies with relevant research and insight.
Develop proactive insight pieces to open conversations with agencies and advertisers.
Translate complex datasets into simple, engaging, and commercially useful narratives.
Build compelling presentations that clearly communicate data meaning and importance.
Provide recommendations and implications beyond data reporting.
Develop client-facing research reports, case studies, and insight decks.
Work closely with Creative and Marketing to bring research findings to life visually.
Present research findings internally and externally with confidence.
Adapt insights and storytelling for different audiences, including clients, agencies, Sales teams, and senior leadership.
Develop proprietary research to strengthen Azerion’s positioning in the UK advertising market.
Identify research topics relevant to clients, agencies, and priority verticals.
Support the creation of thought leadership reports, whitepapers, and industry insight pieces.
Monitor consumer trends, competitor activity, market developments, and emerging technologies.
Work with Marketing and PR to turn proprietary research into external content.
Support events, panels, and client sessions with relevant research and data.
Help establish Azerion as a credible and distinctive source of audience and market intelligence.
Be the internal expert on key research platforms and ensure maximum business value.
Manage day-to-day use of platforms including Azerion DMP, Peekator, GWI, YouGov, Audiense, and other relevant research tools.
Maintain consistent research methodologies and documentation.
Assess new tools and data sources to improve Azerion’s research capability.
Ensure research outputs are stored and organized for effective reuse.
Maintain clear standards around data quality and interpretation.

Requirements

Strong experience in research, insights, audience intelligence, or strategy, ideally within media, advertising, research, agency, or ad tech.
Hands-on experience using research platforms such as GWI and YouGov.
Experience using Peekator or similar bespoke survey/research platforms.
Strong experience designing and delivering bespoke surveys.
Demonstrable understanding of research methodology, questionnaire design, and sampling.
Experience managing or analyzing brand tracking studies.
Strong quantitative analytical skills.
Ability to interpret complex data and turn it into clear commercial recommendations.
Excellent PowerPoint or Google Slides skills.
Strong presentation and storytelling ability.
Experience supporting client briefs, pitches, or commercial proposals.
Strong understanding of audience segmentation and consumer behavior.
Ability to work independently and manage multiple research projects simultaneously.
Comfortable working directly with Sales and client-facing teams.
Strong attention to detail and confidence checking research accuracy.
An understanding of the digital media and programmatic ecosystem would be highly advantageous.

Skills

Audience intelligence
Market research
Brand research
Survey design
Data analysis
Quantitative analysis
Qualitative analysis
Commercial strategy
Presentation skills
Storytelling
Client relationship management
Digital media
Programmatic advertising

Location

Work Type

Hybrid working environment

Experience Level

Strong experience

Benefits

Hybrid working environment
25 days annual leave + long service leave
Onsite gym
Pension Scheme
Life Assurance and Income Protection
2 days off for volunteering
Vitality Health Insurance, including eye, dental and hearing care
Free lunches with Deliveroo, up to £12.50
Cycle to work scheme
Birthdays off
Dog-friendly office

About the Company

Azerion is a global digital entertainment and media platform, combining creative and technology to deliver brand performance and monetize publishers.
With over 1,250 employees across nearly 30 global offices, Azerion is headquartered in Amsterdam and is one of the world's fastest-growing digital companies.
We own the creative and technology in our platform, offering our partners unrivalled audience insight, brand safety, efficiency and effectiveness.

Equal Opportunity

Azerion is an equal opportunities employer committed to building a diverse environment.
All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age.