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About the Role
The Field Marketing Manager will own Technosylva's presence at utility- and forestry-focused trade shows and conferences, managing everything from strategy to execution. This role requires strategic marketing judgment, operational rigor, strong communication, and a data-driven approach to ensure successful event participation and lead generation.
Responsibilities
- Manage all event logistics end to end, including booth space selection and payment, contract review, and providing brand assets.
- Identify and coordinate with speakers, secure electricity and utilities, and manage shipping of materials.
- Select and confirm appropriate staff for each event.
- Ensure appropriate collateral and promotional materials are provided for each event.
- Secure venues for customer and prospect dinners and manage or coordinate their execution.
- Establish and maintain lead capture workflows and post-event follow-up processes.
- Manage logistics for new webinar programs, including software platform and coordination with stakeholders.
- Convene prep meetings, secure participants, send notes, and manage follow-ups for webinar programs.
- Ensure recognition and tracking of all webinar attendees in HubSpot.
- Manage follow-up with webinar attendees and internal stakeholders.
- Communicate proactively with internal partners about event participation, timelines, and expectations.
- Ensure all internal sources and systems are updated with correct event information.
- Serve as the central point of contact for stakeholders across Marketing, Sales, and Legal.
- Travel to selected events to manage booth setup, staffing, and overall event participation.
- Support on-site adoption of badge-scanning and conversation-capture processes.
- Manage customer and prospect dinners on-site or coordinate their execution.
- Coordinate return shipping of materials.
- Configure event-specific lead forms, qualification questions, resources, and capture groups.
- Coordinate the timely transfer of attendee, lead, and interaction data into HubSpot.
- Flag and resolve incomplete records, synchronization problems, and unassigned follow-up actions.
- Define KPIs and track performance for each event in partnership with the Marketing team.
- Own feedback loops for program improvement, including stakeholder goals, debriefs, and retrospectives.
- Prepare post-event reports and recommendations.
- Collect final invoices and reconcile actual costs against approved event budgets.
- Archive assets for easy access for future use.
Requirements
- 2+ years of field marketing, event marketing, or trade show/conference management experience.
- Experience coordinating hospitality events.
- Strong project management skills with the ability to manage multiple deadlines and vendors.
- Familiarity with and experience leveraging AI technologies in workflows.
- Willingness to learn a new industry and work with a fast-moving team.
- Excellent written and verbal communication skills, including concise reporting.
- Comfort defining and reporting on programs.
- Experience with lead-capture tools (badge scanning, event lead-capture apps) and marketing/CRM platforms.
- Ability to be on-site for booth setup and teardown, which may involve standing for extended periods and lifting or moving event materials (typically up to ~25 lbs).
- Reliable remote work environment for planning, coordination, and reporting between events.
Skills
- AI technologies
- Project management
- Written communication
- Verbal communication
- Reporting
- Lead capture tools
- Badge scanning
- Event lead-capture apps
- Marketing platforms
- CRM platforms
- HubSpot
Location
- United States
Work Type
- Remote
- On-site
Experience Level
- 2+ years
Education Level
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
About the Company
- Technosylva is a global leader in wildfire and extreme weather risk mitigation software, providing real-time and predictive insights to electric utility, insurance, and government agency customers.
- The Company has provided critical solutions for 26 years and is experiencing significant growth with investment from TA Associates and General Atlantic.
- Technosylva has approximately 225 employees and offers its product in over 10 countries.