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About the Role
The First Group Hospitality is seeking an experienced and commercially driven Marketing Manager to lead marketing, brand, communications, and member engagement for an exclusive private members' club in Abu Dhabi. This role is key to establishing the club as a leading luxury destination, supporting membership growth, engagement, events, and revenue generation.
Responsibilities
- Develop and execute an integrated marketing strategy aligned with the club’s positioning, commercial objectives, and membership goals.
- Lead the development and protection of the club’s brand identity, ensuring a consistent luxury image and tone across all touchpoints.
- Plan and deliver targeted campaigns to drive membership enquiries, acquisition, engagement, retention, and brand awareness.
- Manage digital marketing channels including social media, website, CRM, email marketing, paid campaigns, and online content.
- Develop compelling content and marketing collateral showcasing the club’s lifestyle, dining, events, experiences, facilities, and member benefits.
- Lead marketing and promotional activities for club events, VIP occasions, seasonal campaigns, launches, partnerships, and special experiences.
- Identify and develop strategic partnerships with luxury brands, lifestyle partners, corporate organizations, media, and other relevant stakeholders.
- Manage PR, media relations, influencer engagement, photography, videography, creative agencies, and external marketing suppliers.
- Work closely with Membership, Events, F&B, Operations, and other departments to ensure marketing initiatives support overall business objectives and the member experience.
- Monitor market trends, competitor activity, member insights, campaign performance, digital analytics, and marketing KPIs to continuously improve results.
- Manage the marketing budget effectively, ensuring strong commercial value and return on marketing investment.
- Maintain the highest standards of discretion, professionalism, and brand integrity expected within an exclusive private members’ environment.
Requirements
- Minimum 5 years of progressive marketing experience, preferably within luxury hospitality, private members’ clubs, premium lifestyle, leisure, F&B, or luxury brands.
- Demonstrated experience in brand management, digital marketing, social media, CRM, content strategy, and integrated campaigns.
- Strong commercial mindset with the ability to translate marketing activity into membership growth, engagement, and revenue opportunities.
- Excellent communication, presentation, copywriting, and stakeholder management skills.
- Creative and strategic thinker with strong attention to detail and an appreciation for luxury branding and customer experience.
- Proven ability to manage multiple campaigns, events, agencies, suppliers, budgets, and deadlines simultaneously.
- Strong interpersonal skills with the confidence to engage with senior stakeholders, partners, VIPs, and high-profile members.
- UAE/GCC experience within a luxury or premium environment is highly desirable.
Skills
- Brand management
- Digital marketing
- Social media
- CRM
- Content strategy
- Integrated campaigns
- Copywriting
- Stakeholder management
- Budget management
- PR
- Media relations
- Influencer engagement
Location
- Abu Dhabi
Work Type
- Full-time
Experience Level
- Minimum 5 years
Education Level
- Bachelor’s degree in Marketing, Communications, Business, or a related discipline
About the Company
- The First Group Hospitality is a Dubai-headquartered, full-service hospitality management company specialising in hotel operations, asset management, and F&B strategy.
- With a team of industry veterans and a proven track record, the company delivers tailored solutions that enhance efficiency, optimise revenue, and maximise asset value for investors and hotel owners.
- As a trusted third-party hotel management provider, The First Group Hospitality partners with leading global brands to drive operational excellence and long-term profitability, thanks to expertise spanning property performance optimisation, cost management, and guest experience enhancement.
- Beyond management, The First Group Hospitality develops and operates a dynamic portfolio of upscale hotels, residences, and award-winning restaurants, creating high-value hospitality assets that stand out in the market.