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About the Role
The Industry Marketing Manager will collaborate with customers and partners to highlight real-world applications of Foundry products, focusing on AI workflows. This role involves transforming customer work and partner collaborations into compelling case studies, videos, demos, talks, and marketing content that demonstrate Foundry's integration into modern production pipelines. The manager will also support the partner ecosystem and stay informed about industry trends in AI to ensure marketing content remains relevant.
Responsibilities
- Work directly with customers to identify strong and unique examples of how Foundry products are used in productions and turn them into case studies, videos, demos, and marketing stories.
- Work with technology partners, professional trainers, and studios to help showcase on-set and AI workflows and joint use cases.
- Build and maintain strong relationships across the customer and partner ecosystem to continuously discover new stories and opportunities.
- Track industry trends, sentiment, and shifts around AI and production, and share insights with marketing, sales and product teams.
- Support PR and communications by helping identify customer and partner stories for external use.
- Work cross-functionally to make sure stories, demos, and messaging are aligned and used across campaigns, launches, and industry events.
- Identify and manage event opportunities related to AI and VFX workflows, and support regional field marketing activities.
- Translate high-level business goals into concrete industry marketing strategies, ensuring all partner and customer initiatives are aligned with the company’s broader objectives.
- Act as the "voice of the industry" internally; formalize the process of gathering partner and customer feedback to inform product positioning and marketing materials.
- Gather intel from practitioners, training programs and industry partners via surveys, interviews and other tactics.
Requirements
- 7+ years of experience in industry marketing, product marketing, field marketing, or related roles within the media and entertainment industry, including experience working at or closely with VFX studios, animation studios, or media and entertainment technology companies.
- Strong understanding of production and post-production workflows, with the ability to discuss workflows credibly without being a technical expert.
- Proven experience working directly with customers and partners to develop case studies, presentations, demo content, speaking opportunities or marketing campaigns.
- Well-established network across studios, technology partners, and industry organizations, or a demonstrated ability to build one quickly.
- Highly autonomous self-starter with the ability to operate independently, identify opportunities, and drive initiatives forward with minimal supervision.
- Strong relationship-building, communication, and coordination skills, with the ability to work effectively across Product, Marketing, Sales, and more.
- Comfortable operating in a fast-moving, evolving market, particularly around AI and post-production workflows.
- Proven ability to translate complex technical feedback into high-level business insights and actionable marketing strategies.
- Strong project management skills with a proven ability to lead cross-functional initiatives, manage competing priorities, and meet deadlines.
- Ability to work in the office located in central London at least twice per week and maintain a hybrid working schedule with teammates across timezones.
Skills
- AI workflows
- Production pipelines
- Marketing content creation
- Customer relationship management
- Partner ecosystem engagement
- Industry trend analysis
- Project management
- Cross-functional collaboration
- Communication
- Relationship building
Location
- London
Work Type
- Hybrid
Experience Level
- 7+ years
Benefits
- 25 days holiday + bank holidays
- Pension scheme & Life Assurance
- Health cash plan & Medical Insurance
- Season ticket loan
- Company’s social events
- Personal Annual Development Time
- Passion Days
- Anniversary Day off