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This is a hands-on leadership role where you will shape expansion strategy, lead marketing campaigns, and collaborate closely with the team.

Own and run Google Ads (Search and Performance Max) and Meta Ads end to end.
Perform keyword research, define match type strategy, implement negative keyword discipline, and conduct ongoing search term mining.
Build and maintain the measurement layer including GA4, Google Tag Manager, Meta Pixel and Conversions API, and offline conversion imports.
Establish closed-loop reporting between ad platforms and CRM to track campaign effectiveness in generating actual clients.
Optimize landing pages and conversion rates, collaborating with existing build resources.
Provide weekly reporting on cost per qualified lead by channel and campaign.

Minimum 5 years of hands-on experience managing Google Ads and Meta Ads accounts directly.
Demonstrated lead generation experience with recorded cost per qualified lead.
Proficiency in GA4, GTM, Meta Pixel, and Conversions API implementation, with the ability to realign tracking.
Comfortable working within a CRM, with HubSpot experience preferred.
Understanding of closed-loop attribution.
Strong written English skills suitable for creating ad copy for an Australian audience.

AllCare Disabilities is a registered disability service provider delivering person-centred support across residential, community, and day program settings.
We create safe, inclusive environments where participants can build independence, develop skills, and stay connected to their community.
Our approach is practical and outcomes-driven, working closely with participants, families, and support networks to deliver consistent, high-quality support aligned with individual goals.

Performance Marketing Manager at Allcare Disabilities Australia

Performance Marketing Manager