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About the Role
This role focuses on owning and scaling adult acquisition at significant spend while protecting profitability, subscription quality, and long-term customer value within an international AI company's Growth team.
Responsibilities
- Own adult acquisition campaigns end to end
- Control and reallocate substantial campaign budgets
- Scale profitable traffic sources, placements, and creatives
- Evaluate performance through CPA, rebill, LTV, and payback
- Diagnose tracking, fraud, placement, and funnel problems
- Build structured creative-testing systems
- Define testing budgets, winner rules, and stopping rules
- Guide creative production using performance evidence
- Identify new traffic sources and expansion opportunities
- Communicate strategy, decisions, results, and risks clearly
Requirements
- Current advertiser-side campaign execution experience
- Significant monthly advertising spend personally controlled
- Recent evidence of profitable campaign scaling
- Quantified impact on CPA, ROAS, LTV, payback, subscriptions, or revenue
- Direct ownership of creative testing
- Strong understanding of traffic and cohort quality
- Ability to diagnose and recover from performance declines
- Strong commercial judgment
- Clear and concise communication skills
- Full comfort working directly with explicit creatives
- Experience with adult RTB, adult networks, or other relevant high-volume acquisition environments
- Experience with native, push, display, or popunder acquisition is an advantage
- Strong placement-level optimization and traffic-quality analysis skills
- Experience with rebill and subscription economics is an advantage
- Strong tracking and attribution knowledge
- Experience with international acquisition
- Experience negotiating flat deals with publishers is an advantage
- Background in mobile gaming, performance marketing, mobile-growth agencies, consumer subscription apps, or iGaming and online betting
- Experience in dating and social apps, DTC, e-commerce, or other high-volume B2C subscription businesses is also relevant
- Acceptance of the B2B contractor arrangement
- English C1-C2 proficiency
Skills
- Performance Marketing
- Adult RTB
- Campaign Management
- Budget Management
- Creative Testing
- Performance Evaluation (CPA, LTV, Payback)
- Tracking and Attribution
- International Acquisition
- Communication
Location
- Europe/ASIA
- Remote
Work Type
- Remote
- B2B engagement preferred
Experience Level
- Senior
Salary/Compensations
- Competitive salary
Benefits
- Competitive salary
- B2B contract
- High ownership over international acquisition campaigns
- Opportunity to directly influence campaign budgets, creative testing, and growth
- International, high-growth AI environment
About the Company
- Fast-growing international AI company