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About the Role
Figma is seeking a Brand Events Manager to own the strategy and execution of brand-focused events, conceptualize, produce, and measure these experiences. This role sits within the Experiential Marketing team and collaborates with brand, creative, and comms to create meaningful brand experiences that resonate with the Figma community. This is an ideal position for someone who excels at the intersection of brand and experiential production, has experience growing teams, and can balance strategy with execution.
Responsibilities
- Develop and execute brand events, ensuring alignment with Figma's broader brand and marketing objectives
- Lead end-to-end production of Figma-owned brand events, including concept development, creative direction, vendor management, on-site execution, and post-event analysis
- Collaborate closely with the brand creative team to develop compelling event identities, spatial design concepts, and experiential elements that bring the Figma brand to life
- Develop and manage relationships with external production agencies, venue partners, and experiential design firms
- Track and report on event performance metrics, connecting brand events to awareness, sentiment, and affinity goals
- Grow and scale the Brand Events team
Requirements
- Have 10+ years of experience in event marketing, experiential marketing, or brand activations, ideally at a high-growth technology company or creative agency
- Have extensive experience managing the full event lifecycle — from strategic planning and creative concepting through production, on-site execution, and post-event measurement
- Are skilled at working with creative teams and external agencies to develop spatial design concepts, visual identities, and experiential elements for events
- Have experience growing and managing teams
- Experience using Figma (preferred)
- Candidates must keep their cameras on during video interviews
- Hired individuals will be required to attend in person onboarding
- Candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice
Skills
- Event marketing
- Experiential marketing
- Brand activations
- Strategic planning
- Creative concepting
- Production
- On-site execution
- Post-event measurement
- Spatial design concepts
- Visual identities
- Team management
Location
- US hubs
- Remote in the United States
Work Type
- Full-time
Experience Level
- 10+ years of experience
Salary/Compensations
- $153,000—$269,000 USD
Benefits
- Equity
- Health, dental, and vision coverage
- Retirement benefits with company contributions
- Parental leave and reproductive or family planning support
- Mental health and wellness benefits
- Paid time off
- Paid sick leave
- Holidays
- Exempt employees are eligible for employer-provided paid flexible PTO
- Company recharge days
- Cell phone and home internet reimbursements
- Lifestyle spending accounts
- Sales incentive compensation (for most sales roles)
- Annual bonus plan (for eligible non-sales roles)
About the Company
- Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all.
- Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI.
- From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world.
- If you're excited to shape the future of design and collaboration, join us!
Equal Opportunity
- Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law.
- We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
- We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment.
- Examples of accommodations include but are not limited to: Holding interviews in an accessible location, Enabling closed captioning on video conferencing, Ensuring all written communication be compatible with screen readers, Changing the mode or format of interviews.