Marketing Director - FlightStory at FlightStory | GB | Rezi

Marketing Director - FlightStory at FlightStory

Marketing Director - FlightStory

FlightStory · GB

1 weeks ago

Marketing Director - FlightStory

FlightStory · GB

8 days ago
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About the Role

Grow our shows by building and leading the marketing engine behind FlightStory's portfolio of creator-led podcasts. You will set the strategy for audience acquisition and retention, build the marketing team, and optimize campaigns using data.

Responsibilities

  • Grow audience across the show portfolio.
  • Shift audiences from platform reach to owned channels like email, community, and CRM.
  • Utilize first-party data to refine marketing campaigns.
  • Build guest campaigns that convert fanbases into owned audiences.
  • Grow community and events as a genuine growth channel through brand and sponsor partnerships.
  • Build and lead a lean, high-output marketing function, managing Heads of Marketing.
  • Execute innovative ideas and campaigns with lean budgets.
  • Run a fast test-and-learn culture, identifying what to test, scale, and eliminate.

Requirements

  • Track record of turning rented reach into owned, first-party audiences.
  • Hands-on experience with CRM and community as acquisition and retention channels.
  • Comfortable operating with leaner budgets and big ideas.
  • Experience leading a marketing function through people, managing managers.
  • Data-led decision making, using first-party data to inform actions.
  • Instinct for talent and guest marketing to attract external audiences.
  • Experience running a marketing function inside a brand or startup, or agency-side.
  • Willingness to be hands-on as well as strategic.
  • Enjoy doing more with less.
  • Desire to build and lead a team.
  • Experience marketing shows and creators similarly to a record label marketing an artist.
  • Senior marketing leader with a track record of growing audiences in media, entertainment, the creator economy, or consumer brands.
  • Experience both inside a brand/startup and in an agency environment.
  • Experience with campaign marketing, talent/IP marketing at agencies, sports or football club marketing, or culture-led D2C brands.
  • Led a team through other managers.
  • Comfortable working to high creative expectations at pace.

Skills

  • Marketing strategy
  • Audience growth
  • CRM
  • Community management
  • Data analysis
  • Talent marketing
  • Guest marketing
  • Brand partnerships
  • Sponsor partnerships
  • Team leadership
  • Budget management
  • Test and learn methodologies

Location

  • London

Work Type

  • Full-time

Experience Level

  • Senior
  • Marketing Director

About the Company

  • FlightStory is a media and investment company.
  • Mission: To elevate the stories, build the communities, and support the founders that inspire a happier, healthier humanity.
  • Focus: Scaling creator-led media, ventures, and communities.