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About the Role
Grow our shows by building and leading the marketing engine behind FlightStory's portfolio of creator-led podcasts. You will set the strategy for audience acquisition and retention, build the marketing team, and optimize campaigns using data.
Responsibilities
- Grow audience across the show portfolio.
- Shift audiences from platform reach to owned channels like email, community, and CRM.
- Utilize first-party data to refine marketing campaigns.
- Build guest campaigns that convert fanbases into owned audiences.
- Grow community and events as a genuine growth channel through brand and sponsor partnerships.
- Build and lead a lean, high-output marketing function, managing Heads of Marketing.
- Execute innovative ideas and campaigns with lean budgets.
- Run a fast test-and-learn culture, identifying what to test, scale, and eliminate.
Requirements
- Track record of turning rented reach into owned, first-party audiences.
- Hands-on experience with CRM and community as acquisition and retention channels.
- Comfortable operating with leaner budgets and big ideas.
- Experience leading a marketing function through people, managing managers.
- Data-led decision making, using first-party data to inform actions.
- Instinct for talent and guest marketing to attract external audiences.
- Experience running a marketing function inside a brand or startup, or agency-side.
- Willingness to be hands-on as well as strategic.
- Enjoy doing more with less.
- Desire to build and lead a team.
- Experience marketing shows and creators similarly to a record label marketing an artist.
- Senior marketing leader with a track record of growing audiences in media, entertainment, the creator economy, or consumer brands.
- Experience both inside a brand/startup and in an agency environment.
- Experience with campaign marketing, talent/IP marketing at agencies, sports or football club marketing, or culture-led D2C brands.
- Led a team through other managers.
- Comfortable working to high creative expectations at pace.
Skills
- Marketing strategy
- Audience growth
- CRM
- Community management
- Data analysis
- Talent marketing
- Guest marketing
- Brand partnerships
- Sponsor partnerships
- Team leadership
- Budget management
- Test and learn methodologies
Location
- London
Work Type
- Full-time
Experience Level
- Senior
- Marketing Director
About the Company
- FlightStory is a media and investment company.
- Mission: To elevate the stories, build the communities, and support the founders that inspire a happier, healthier humanity.
- Focus: Scaling creator-led media, ventures, and communities.