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About the Role
Lead and manage the planning, execution, and optimization of B2B paid social campaigns, ensuring best-in-class delivery, strategic excellence, and strong day-to-day client communication to help clients reach and influence professional audiences, generate high-quality demand, and drive measurable commercial outcomes across the B2B funnel.
Responsibilities
- Develop B2B-specific paid social strategies aligned to client business goals, target industries, buying committees, and the full customer journey.
- Partner closely with clients to define KPIs such as marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).
- Lead the end-to-end activation of paid social campaigns across platforms such as LinkedIn, Meta, Reddit, X, and emerging B2B environments.
- Manage always-on activity alongside campaign bursts, ensuring the right balance of awareness, consideration, and conversion tactics tailored for long sales cycles.
- Ensure all campaigns launch on time, meet quality standards, and stay within budget.
- Serve as the day-to-day B2B paid social expert for clients, providing clear recommendations, performance updates, and strategic guidance.
- Build strong relationships with Client Services, Strategy, Data, and other Paid Media teams to ensure an integrated and aligned approach.
- Translate complex performance data into simple, actionable client narratives.
- Own optimization frameworks that aim to improve performance (e.g., lead quality, cost-per-lead reductions).
- Produce insightful reporting that connects paid social performance to business impacts, using CRM or marketing automation data where applicable.
- Identify growth opportunities across accounts, including new platform tests, creative enhancements, audience refinements, and measurement evolution.
Requirements
- Strong experience planning and managing B2B paid social campaigns, preferably within an agency or client-facing environment.
- Deep understanding of LinkedIn Campaign Manager.
- Ability to build strategic audience plans that target job titles, functions, industries, etc.
- Solid grasp of B2B marketing principles, including funnel design, lead qualification, nurture flows, and CRM integration.
- Exceptional analytical skills with the ability to interpret complex performance data and connect it to business outcomes.
- Confident communicator and presenter.
- Proven track record of delivering successful B2B performance for clients (e.g., CPL, MQL, SQL, pipeline contribution).
Skills
- B2B paid social campaign management
- LinkedIn Campaign Manager
- Audience planning
- B2B marketing principles
- Funnel design
- Lead qualification
- Nurture flows
- CRM integration
- Analytical skills
- Data interpretation
- Communication
- Presentation
Location
- London
Work Type
- Hybrid Working
- Permanent
- Full time
Benefits
- Competitive salary
- Benefits package that you can tailor to your needs
About the Company
- Dentsu is an integrated growth and transformation partner to the world’s leading organizations.
- Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients.
- Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
Equal Opportunity
- At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual.
- We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.
- We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic.
- Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.
- We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles.
- If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
- We are a Disability Confident scheme user.
- If you consider yourself to have a disability and meet the essential criteria for the role, you will be guaranteed an interview.