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About the Role

This role focuses on operating and optimizing acquisition campaigns across adult, native, push and RTB traffic sources, with the opportunity to progressively take ownership of larger campaign budgets.

Responsibilities

Launch and optimize adult acquisition campaigns
Monitor performance by traffic source, placement, format, market and creative
Reallocate spend based on CPA, conversion and traffic quality
Identify weak placements, fraud and low-quality traffic
Contribute to creative hypotheses and testing plans
Evaluate performance beyond clicks and registrations
Analyze subscription conversion and customer quality
Maintain accurate campaign tracking and reporting
Communicate results and recommended actions clearly
Progressively develop toward independent ownership of substantial campaign budgets.

Requirements

Recent, direct campaign execution experience
Personal responsibility for campaigns or a defined portion of advertising spend
Evidence of making campaign optimization decisions
Understanding of CPA, conversion, ROAS and basic LTV
Meaningful involvement in creative testing
Strong numerical reasoning
Clear communication skills
Fast learning ability and high ownership
B2C or DTC experience
Full comfort working directly with explicit creatives
Experience with adult acquisition, native, push or RTB traffic is an advantage
Familiarity with platforms such as TrafficJunky, ExoClick, TrafficStars, Clickadu, PropellerAds, Adsterra or TrafficFactory is an advantage
Experience with Taboola, Outbrain or MGID is an advantage
Familiarity with Voluum, Binom or RedTrack is an advantage
Understanding of server-to-server postbacks, sub-ID and placement-level tracking is an advantage
Experience in mobile gaming, performance marketing, mobile-growth agencies, consumer subscription apps or iGaming and online betting is relevant
Experience in dating and social apps, DTC, e-commerce or other high-volume B2C subscription businesses is also relevant
Willingness to work under a B2B contractor arrangement.

Skills

Adult acquisition
Native traffic
Push traffic
RTB traffic
Campaign optimization
CPA
Conversion analysis
ROAS
LTV
Creative testing
Numerical reasoning
Communication
Ownership
B2C
DTC
Explicit creatives
TrafficJunky
ExoClick
TrafficStars
Clickadu
PropellerAds
Adsterra
TrafficFactory
Taboola
Outbrain
MGID
Voluum
Binom
RedTrack
Server-to-server postbacks
Sub-ID tracking
Placement-level tracking
Mobile gaming
Performance marketing
Mobile-growth agencies
Consumer subscription apps
iGaming
Online betting
Dating apps
Social apps
E-commerce
B2C subscription businesses

Location

Europe, Remote

Work Type

Remote
B2B engagement

Experience Level

Junior

Salary/Compensations

Competitive total package

Benefits

Competitive salary package
Fully remote working opportunity
B2B contract
Opportunity to progressively take ownership of larger acquisition budgets
Hands-on exposure to international performance marketing and RTB acquisition
High-growth AI environment

About the Company

David Kennedy Recruitment is working with a fast-growing international AI company to recruit a Performance Marketer — Junior · Adult RTB for its Growth team.