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About the Role
As a Senior AI Content Creator in the HelloFresh Studio, you will play a leading role in developing and scaling AI-powered content creation, primarily in photography, but also supporting video, design, and emerging creative formats. You will combine a strong background in commercial visual production with hands-on expertise in generative AI to create high-quality content and translate creative direction into production-ready workflows.
Responsibilities
- Create high-quality AI-powered content across commercial photography and video, including lifestyle, food, product, and campaign content, translating creative direction into assets ready for real production and marketing use.
- Develop and refine AI content creation workflows, prompts, techniques, and reusable approaches using tools such as Krea, Higgsfield, Claude, ComfyUI, and emerging platforms.
- Work closely with Art Directors, Photographers, Video, Design, and Post-Production to translate creative concepts and established visual approaches into scalable AI-powered production workflows.
- Use creative judgment and production experience to continuously improve visual quality, realism, consistency, and efficiency across AI-generated content.
- Partner with Workflow Specialists to identify automation opportunities and help turn successful creative processes into scalable or automated content-generation workflows.
- Evaluate emerging AI models, tools, and techniques, testing their practical value and introducing those that meaningfully improve creative output or production.
- Define and share best practices, standards, and documentation for AI content creation, and support colleagues in developing their AI capabilities.
- Stay closely connected to developments in generative AI, actively experimenting with new approaches and identifying opportunities to expand what the Studio can create.
Requirements
- 5+ years of professional experience in commercial photography, retouching, art direction, or a closely related visual production discipline, with a strong understanding of professional photography and/or video production.
- Advanced hands-on experience creating high-quality visual content with generative AI tools and integrating AI into real creative or production workflows.
- A refined visual eye and strong creative judgment, with an excellent understanding of photography, composition, lighting, colour, visual storytelling, realism, and what makes commercial imagery feel premium and intentional.
- Proven ability to interpret creative briefs and translate creative direction into high-quality visual content and repeatable production approaches.
- Strong collaboration and communication skills, with the ability to work effectively across creative, production, and technical teams.
- Proactive, curious, and solution-oriented, with a strong sense of ownership, an experimental mindset, and genuine enthusiasm for emerging AI technologies.
- Portfolio of recent and relevant work required.
Skills
- Generative AI
- AI-powered content creation
- Commercial visual production
- Photography
- Video production
- Design
- Krea
- Higgsfield
- Claude
- ComfyUI
- Creative direction
- Visual storytelling
- Composition
- Lighting
- Colour
- Realism
- Collaboration
- Communication
Experience Level
- Senior
About the Company
- HelloFresh Studio