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About the Role
We are seeking a VP of Marketing to lead and scale Jus Mundi’s global Marketing organization. Reporting directly to the CEO, this role will drive the global marketing strategy and transform Marketing into an integrated, revenue-driving function aligned with international growth ambitions. The ideal candidate will partner closely with the Revenue leader to align demand generation, pipeline growth, conversion, and revenue objectives across the full funnel, possessing strategic leadership, strong execution capabilities, and deep expertise in B2B SaaS growth and international go-to-market strategies. Experience in US and European markets within complex B2B environments is essential, with exposure to Asia, LegalTech, and AI being a strong plus.
Responsibilities
- Own Jus Mundi's global marketing strategy and build a predictable, data-driven engine that generates, converts, and nurtures pipeline into revenue.
- Evolve Marketing into a high-performing growth organization with clear ownership of pipeline and measurable impact on revenue.
- Lead a major positioning shift from a specialized Legal AI to a multi-specialized Legal AI leading the AI revolution across legal domains.
- Lead the entire Marketing department and partner closely with the Revenue Leader and RevOps to build one shared, fully integrated funnel.
- Define and operationalize our ICP and segmentation strategy across regions, customer types, and legal verticals.
- Build scalable demand generation engines: SEO/AIO, paid, ABM, partnerships, events.
- Design and optimize lead management and conversion systems: nurturing, scoring, handoff, lifecycle.
- Turn brand, content, and product marketing into core drivers of demand and conversion.
- Establish end-to-end funnel visibility and accountability, from traffic to opportunity to revenue.
- Build a cross-functional revenue operating model with Sales and RevOps: shared KPIs, single source of truth, pipeline reviews.
- Assess, upgrade, and grow the team, from generalist execution to specialized, high-performance operators.
Requirements
- Proven track record transforming a B2B SaaS marketing function into a pipeline-generating engine, with direct ownership of pipeline and/or revenue targets.
- Deep expertise in funnel design and optimization (lead → MQL → SQL → opportunity → revenue), attribution models, CAC tracking, and channel-level performance.
- Strong command of paid acquisition (LinkedIn, Google, retargeting), SEO and conversion-focused content, lifecycle/CRM marketing and automation, and ABM.
- Experience with enterprise and mid-market GTM motions, including long and complex sales cycles.
- Experience defining ICP and segmentation frameworks, and translating complex products into clear, ROI-driven messaging per segment and persona.
- Solid product marketing background: positioning, messaging, and go-to-market for complex products.
- International experience across the US, Europe, and Asia, with the ability to adapt GTM and demand generation to regional dynamics.
- Experience assessing, hiring, and coaching teams, including growth, performance, lifecycle, and ops profiles.
- LegalTech experience or strong familiarity with the legal market is a strong advantage.
- Data-driven and performance-oriented mindset.
- Hands-on approach from strategy to execution.
- Comfortable with ambiguity and scaling environments.
- Ready to challenge the status quo and reset expectations on what marketing should deliver.
- Tight partnership with Sales and RevOps.
Skills
- B2B SaaS growth
- International go-to-market strategies
- Demand generation
- Pipeline growth
- Conversion optimization
- Revenue generation
- Funnel design and optimization
- Attribution models
- CAC tracking
- Paid acquisition (LinkedIn, Google, retargeting)
- SEO
- Conversion-focused content
- Lifecycle/CRM marketing and automation
- ABM
- Enterprise GTM motions
- Mid-market GTM motions
- ICP definition
- Segmentation frameworks
- Product positioning
- Product messaging
- Go-to-market strategy
- Team assessment
- Team hiring
- Team coaching
Location
- France
Work Type
- Hybrid
- Remote
- On-site
Experience Level
- VP level
- Senior leadership
Benefits
- Hybrid working organization (2 days remote/on-site)
- 5 weeks of vacation per year
- 100% coverage of private health insurance for self and children
- 60% company-funded restaurant vouchers (Swile)
- Company-wide summits (JM Fest)
- Co-financed ClassPass membership
- Flexibility to work from anywhere globally for up to 8 weeks per year
- Relocation assistance to France
About the Company
- Jus Mundi is a company with a multicultural team representing 37 nationalities.
- We believe that diversity, equity, and inclusion are key to our success.
- We celebrate diverse backgrounds, experiences, and identities.
- We are building a workplace where everyone feels valued, empowered, and excited to contribute their best work every day.
Equal Opportunity
- We encourage you to apply regardless of how you identify.
- Whether you’re early in your career or a seasoned professional, your unique perspective and skills are what matter most.