Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Senior Marketing Executive, Legal & Retail Portfolios role.

Rezi rewrites your resume against Financial Times's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Senior Marketing Executive, Legal & Retail Portfolios posting at Financial Times — free, in seconds.

About the Role

FT Live, the events division of the Financial Times, organizes world-class conferences, summits, and forums for influential business leaders, policymakers, and industry experts. As Senior Marketing Executive, Events, you will drive the growth and success of high-profile FT Live events, focusing on the Legal and Retail portfolios. Your role involves developing and executing strategic marketing campaigns to increase awareness, attract valuable audiences, and support delegate and sponsorship revenue.

Responsibilities

Develop and deliver data-led, multi-channel marketing strategies to increase event awareness, reach, and delegate attendance.
Identify and target new audience segments, using market and audience insights to refine messaging and campaign effectiveness.
Develop clear value propositions and audience messaging aligned with FT Live’s brand and event objectives.
Manage marketing budgets and allocate resources to maximize return on investment.
Identify data gaps and develop lead-generation strategies to support the volume and quality of leads required for delegate revenue growth.
Plan and deliver integrated campaigns across email, web, digital and print advertising, SEO, social media, and content marketing.
Collaborate with internal teams to produce engaging digital content and compelling marketing assets.
Manage and optimize event websites, supporting a seamless user journey from awareness through to registration.
Develop and manage strategic partnerships with media organisations, industry associations, and community groups to extend event reach.
Contribute to community and content strategies that strengthen audience engagement and loyalty across the portfolio.
Find opportunities to cross-promote events where appropriate.
Monitor campaign performance and key marketing metrics throughout the campaign lifecycle, making data-informed adjustments to optimise results.
Conduct detailed post-event analysis to identify insights and advise on future campaign strategies.
Track marketing return on investment and recommend opportunities to improve audience acquisition and retention.
Partner closely with the Content team to ensure speakers, agendas, and key themes are communicated effectively across marketing channels.
Work closely with Delegate Sales, supporting delegate revenue targets through targeted lead-generation and conversion strategies.
Collaborate with Commercial Sales to support sponsorship opportunities through compelling marketing positioning.
Coordinate with the Operations team to help deliver a seamless and premium event experience.
Work with the wider FT Live marketing team, including design, data, and performance specialists, to deliver high-impact campaigns.

Requirements

3 years experience or equivalent demonstrated ability in B2B marketing, ideally within events, media, or an agency environment.
Demonstrated experience developing and delivering multi-channel marketing campaigns.
A strong commercial approach, with the ability to combine creative thinking with data and analysis.
Experience building and engaging professional audiences using data and market insights.
Excellent copywriting and communication skills, with the ability to create clear and compelling marketing messages.
A digital-first approach, with experience using CRM platforms, marketing automation tools, and analytics platforms.
Strong understanding and application of Google Analytics and digital performance metrics.
Confidence working with marketing technologies and emerging tools, including suitable use of AI marketing tools where relevant.
Strong organisational skills and the ability to handle multiple campaigns simultaneously in a timely manner.
Excellent collaboration and relationship management skills.
Experience marketing large-scale conferences or B2B events (Desirable).
Familiarity with Legal or Retail industry audiences (Desirable).
Experience working with partnership marketing or industry associations (Desirable).

Skills

B2B marketing
Events marketing
Media marketing
Agency marketing
Multi-channel marketing campaign development and delivery
Commercial approach
Creative thinking
Data analysis
Audience engagement
Market insights
Copywriting
Communication
Marketing messaging
Digital-first approach
CRM platforms
Marketing automation tools
Analytics platforms
Google Analytics
Digital performance metrics
Marketing technologies
AI marketing tools
Organisational skills
Collaboration
Relationship management
Partnership marketing

Work Type

Hybrid

Experience Level

Senior

Benefits

Generous annual leave
Medical cover
Inclusive parental leave packages
Subsidised gym memberships
Opportunities to give back to the community

About the Company

The Financial Times is a leading global news organisation known for its authority, integrity, and accuracy.
The FT's mission is to deliver quality information and services worldwide.
The company fosters a culture of curiosity and rewards ambitious thinking.
FT employees have the opportunity to reach millions, create impactful work, and deliver impartial journalism.
The FT offers a warm, collaborative culture with a diverse community of experts supporting employee growth, career aspirations, and wellbeing.
The FT provides opportunities that challenge and inspire, allowing for career development without a fixed path.
The FT is committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

Equal Opportunity

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued.
A supportive workplace is one where employees feel they can be themselves and operate to their full potential.
We are a disability confident employer and Valuable 500 signatory.
Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview.