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About the Role
We are seeking an exceptional Paid Search Lead to own and scale our search channel growth in the UK market. This is a high-impact, hands-on growth role responsible for scaling performance across the Google ecosystem, leveraging deep expertise across all Google products to drive sustainable, compliant growth in one of the UK's fastest-growing digital health brands. You will think end-to-end, from bidding and targeting strategy through to landing page experimentation, optimization, and performance analysis.
Responsibilities
- Own the UK Google Search growth strategy, driving measurable performance across Performance Max, Search, Shopping, Display, YouTube, and Gmail
- Manage and optimize 7-figure monthly media budgets, working closely with Allocation & Performance Managers on budget allocation
- Lead A/B and multivariate landing page testing, turning performance data into actionable insights
- Partner closely with design, analytics, and engineering to improve CTR, CVR, and ROAS
- Champion a culture of testing and optimization, embedding experimentation into every stage of the funnel
- Stay ahead of platform changes — monitoring new Google features, policy updates, and compliance nuances within healthcare advertising
- Monitor and report on performance using Google Analytics, Search Console, and Looker Studio, ensuring clarity and precision in results
- Analyze competitors and UK market trends to identify growth opportunities and develop high-performing bidding and targeting strategies
- Work cross-functionally with product, marketing, design, and the Growth Lead to ensure consistent messaging and execution of market-winning strategies
Requirements
- 4+ years in search or paid media, with deep hands-on experience managing Google campaigns
- Expert knowledge of Google Ads, including advanced campaign types and automation features (e.g. Performance Max)
- Proven track record planning, executing, and interpreting landing page experiments
- Highly analytical mindset with strong attention to detail, able to form data-driven hypotheses, define success metrics, and communicate findings clearly to stakeholders
- Experience working in regulated industries (e.g., healthcare, pharma, insurance) and comfort navigating compliance frameworks
- Experience in D2C, consumer, or subscription-based businesses — you understand how to optimize for acquisition, retention, and lifetime value
- Strong understanding of UK consumer behaviour and how to localize campaigns for tone, messaging, and search intent
- Excellent communication skills, written and verbal; able to translate performance data into actionable recommendations
- Familiarity with healthcare-specific search compliance (e.g., medical claims, ad copy restrictions, prescription pathways) is highly desirable
- Experience scaling search in multi-market or global organizations, and comfort using first-party data to optimize creative and bidding strategies, is a plus
Skills
- Google Ads
- Performance Max
- Search
- Shopping
- Display
- YouTube
- Gmail
- Google Analytics
- Search Console
- Looker Studio
- A/B testing
- Multivariate testing
- Landing page optimization
- Data analysis
- Communication
Location
- UK
Work Type
- Full-time
Experience Level
- 4+ years
About the Company
- Eucalyptus is on a mission to make good health last a lifetime, building better long-term care for people living with obesity.
- Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.
- Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care.
- Eucalyptus is building a global digital healthcare platform designed to help people live longer, healthier lives through accessible, evidence-based care.
- Alongside brands including Eucalyptus, Pilot, Kin, Software, and Compound, we're redefining preventive healthcare across multiple markets.
Equal Opportunity
- At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings.
- When you apply, please let us know of any reasonable adjustments you may need during the interview process.
- We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.