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About the Role

KAYALI is seeking an experienced Trade Marketing Manager to lead and coordinate all trade marketing efforts across the Americas. This role translates global brand strategy into commercialized, channel-specific plans to maximize business results and grow market share. The manager will own the trade and events budget, sampling and sets plans, visual merchandising, in-store execution, and asset/content briefs.

Responsibilities

Architect and steer the comprehensive 360 trade marketing strategy across the Americas.
Lead the development and execution of holistic, high-impact GTM commercial plans for new product innovations, promotions, seasonal events, and visual merchandising.
Own the development and management of all retailer-facing presentations.
Serve as the strategic bridge transforming global brand visions and campaigns into commercialized, channel-specific realities that resonate across the Americas.
Partner with Account Management to drive strategic alignment with key partners, leading the marketing strategy for business updates, assortment reviews, and joint business planning sessions.
Own the trade marketing and events budget, establish KPIs, evaluate campaign profitability, track trade spend, and optimize allocation.
Leverage retailer and shopper insights to inform trade strategy and identify growth opportunities.
Own the annual sampling plan across all touchpoints.
Own the full year sets offering, ensuring the right mix of price points and optimization for key gifting moments.
Partner with visual merchandising to approve creative including gondola, permanent fixtures, updates, and merchandising units.
Own in-store execution at point of sale, including animations, caps and endcaps, tester strategy and compliance.
Own the development and execution of all customer-specific promotional programs.
Own the campaign toolkits, developing a comprehensive bible for all key launches and core activations.
Provide all retail partners with timely information on all calendarized programs.
Collaborate with key stakeholders to set the overarching strategic vision, calendar, and execution for all B2B trade shows, industry events, and consumer pop-ups across the Americas.
Elevate the brand’s physical presence at major industry touchpoints, ensuring visual merchandising, live staging, and on-site storytelling reflect KAYALI’s aesthetic and positioning.
Partner closely with Sales, Field, Education, Ops, and Creative teams to ensure regional events align with overall commercial objectives and local market needs.
Manage external event and production partners against scope, timeline, and budget.
Submit all asset and content briefs to Global Brand Marketing in support of Retailer Dotcom and Account Management strategies.
Partner closely with the Global Brand Marketing team to influence GTM strategies.
Co-author out-of-the-box customer training materials and community-building initiatives.
Collaborate with the Communications and PR teams to align trade marketing and event initiatives with earned media, social media strategies, and influencer advocacy programs.
Provide sampling, sets, and promotional volume inputs into the monthly demand submission.

Requirements

5+ years of trade marketing or retail marketing experience, ideally in beauty, fragrance, or luxury.
Demonstrated experience managing a trade and/or co-op budget at scale, with accountability for ROI.
Previous experience with end-to-end beauty product launches.
Previous experience with retail strategy and assortment planning.
Previous experience partnering with global teams to develop regional strategy.
Experience with visual merchandising and in-store execution with a major prestige beauty retailer.
Experience leading events, trade shows, or brand activations, including agency and vendor management.
Experience in retailer joint business planning alongside account management.
Advanced Excel, with the ability to build plans, budgets, and ROI models from multiple data sources.
Financial business acumen is a critical requirement.
Strong creativity, retail marketing, and outside of the box thinking skills.
Excellent oral and written communication and analytical skills, with the ability to present to and influence senior stakeholders.

Skills

Trade Marketing
Retail Marketing
Beauty
Fragrance
Luxury Goods
Budget Management
ROI Analysis
Product Launches
Retail Strategy
Assortment Planning
Global Strategy Development
Visual Merchandising
In-Store Execution
Event Leadership
Trade Show Management
Brand Activation
Agency Management
Vendor Management
Joint Business Planning
Excel
Financial Acumen
Creativity
Communication Skills
Analytical Skills
Presentation Skills

Location

Americas

Work Type

Full-time

Experience Level

5+ years

Education Level

Bachelor’s degree in Business, Marketing, Communications, or a related field

Benefits

Premium Medical/Dental/Vision coverage
Find your Magic Days
Volunteer Day
Birthday Leave
Employee discounts on all KAYALI products
Quarterly product gifting

About the Company

Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan.
KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents.
Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free.
Each luxurious fragrance is an ode to true craftsmanship and tells a special story.
Our Mission: To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.

Equal Opportunity

Kayali is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination.
We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status.
If you need reasonable accommodations at any point in the application or interview process, please let us know.