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About the Role

KAYALI is seeking a strategic and results-driven Retailer.com Manager to accelerate the growth of our online retail business across the Americas. This role owns the retailer.com commercial strategy and net sales delivery across all retailer.com partners in the region, driving sustainable and profitable growth through best-in-class digital execution, strong retail partnerships, and a relentless focus on the consumer journey. This role is also accountable for how KAYALI is discovered digitally, through sampling, discovery sets, layering content, and search.

Responsibilities

Own the retailer.com business plan and net sales delivery across the Americas, including forecasting, promotional performance, and profitability.
Build and execute annual and quarterly retailer.com business plans aligned to company and regional priorities, identifying growth opportunities across assortment, search visibility, promotional activity, and digital performance.
Partner with Finance, Planning, and Commercial teams to manage forecasts, risks, and opportunities, and deliver against sales targets.
Evaluate investment decisions and promotional opportunities through a commercial and ROI-driven lens, and recommend the retailer.com investment mix.
Monitor the competitive landscape, emerging trends, and evolving retailer capabilities to inform strategic recommendations and growth opportunities.
Serve as the primary ecommerce lead for retailer digital teams and retailer.com partnerships across the Americas.
Build strong relationships with retailer digital, merchandising, and site teams to influence retailer priorities and unlock visibility opportunities.
Lead cross-functional collaboration across marketing, media, creative, planning, supply chain, finance, and sales teams to ensure seamless execution of retailer.com initiatives.
Partner with the brand.com lead to align pricing, promotional cadence, and launch sequencing across owned and retailer channels.
Lead retailer online business reviews, performance recaps, and strategic planning discussions with key stakeholders.
Own the retailer.com content calendar and creative briefs, partnering with internal teams to deliver high-performing PDP content, brand storytelling, SEO optimization, and onsite discoverability.
Own digital scent discovery on retailer.com, including sampling programs, discovery and layering sets, bundles, and fragrance finder placements.
Own the ratings and reviews program, including review seeding and syndication at launch.
Drive search visibility and onsite merchandising, improving share of search and category placement across retailer.com platforms.
Ensure flawless execution of product launches, assortment updates, pricing changes, and promotional setup across retailer.com platforms.
Develop and manage the retailer.com promotional calendar, product launches, and seasonal campaigns to maximize visibility and conversion.
Own retailer.com priorities and inputs into retail media planning, partnering with internal media teams to align paid activation with commercial priorities.
Support retailer-specific activations, co-op marketing opportunities, and digital amplification strategies.
Analyze promotional and campaign performance to identify optimization opportunities and inform future investment.
Leverage retailer analytics platforms, syndicated data, and internal reporting tools to evaluate business performance and identify actionable growth opportunities.
Own the retailer.com KPI set, including net sales, conversion, traffic, share of search, basket size, ratings & reviews, and in-stock rate, and be accountable for performance against agreed targets.
Deliver business recaps, executive-level reporting, and actionable insights to leadership and cross-functional stakeholders.
Provide the retailer.com demand signal and promotional calendar inputs into the monthly demand submission, partnering with Supply Chain and Demand Planning on in-stock optimization and operational readiness.
Identify opportunities to improve operational efficiencies, reporting capabilities, and automation processes.

Requirements

5+ years of retailer.com or ecommerce experience, ideally in beauty, fragrance, or luxury
Direct experience managing a beauty retailer.com business with a major prestige beauty retailer
Previous experience with end-to-end beauty product launches
Previous experience with retail strategy and assortment planning
Previous experience partnering with global teams to develop regional strategy
Working knowledge of retailer vendor portals and analytics platforms
Working knowledge of syndicated data (Circana or equivalent)
Working knowledge of ratings & reviews platforms
Advanced Excel, with the ability to build business plans, forecasts, and ROI models from multiple data sources
Understanding of retailer search, PDP content standards, and content syndication tools
Financial business acumen is a critical requirement.
Understanding ROI, financial levers, and the financial impact of decisions and resources on operational activities
Strong creativity, retail marketing, and outside of the box thinking skills
Excellent oral and written communication and analytical skills, with the ability to present to and influence senior stakeholders

Skills

Digital execution
Retail partnerships
Consumer journey focus
Digital scent discovery
Sampling programs
Discovery sets
Layering content
Search optimization
Data-led promotional planning
Cross-functional collaboration
Forecasting
Promotional performance analysis
Profitability analysis
Business plan development
Assortment strategy
Search visibility enhancement
Digital performance optimization
Risk management
Opportunity identification
Investment evaluation
ROI analysis
Competitive landscape monitoring
Trend analysis
Retailer capability assessment
Ecommerce leadership
Relationship building
Content calendar management
Creative brief development
Brand storytelling
SEO optimization
Onsite discoverability
Ratings and reviews management
Search visibility improvement
Onsite merchandising
Product launch execution
Assortment updates
Pricing strategy
Promotional setup
Promotional calendar management
Seasonal campaign planning
Retail media planning
Paid activation alignment
Retail media analysis
Campaign performance analysis
Analytics platform utilization
Syndicated data analysis
Internal reporting
KPI management
Conversion rate optimization
Traffic analysis
Share of search analysis
Basket size optimization
In-stock rate management
Business recap reporting
Executive-level reporting
Actionable insights generation
Demand signal provision
Operational readiness assessment
Operational efficiency improvement
Reporting capability enhancement
Process automation

Location

Americas

Work Type

Full-time

Experience Level

5+ years

Education Level

Bachelor’s degree in Business, Marketing, Economics, or a related field

Benefits

Premium Medical/Dental/Vision coverage
Find your Magic Days
Volunteer Day
Birthday Leave
Employee discounts on all KAYALI products
Quarterly product gifting

About the Company

Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love.
Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.
Our Mission: To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.

Equal Opportunity

Kayali is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.