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About the Role

Serves as the discipline leader for marketing, partnering closely with Sales and Revenue Management to develop overarching strategies. Responsible for creating and implementing comprehensive marketing strategies aligned with hotel goals to drive revenue and achieve RevPar/share-of-wallet goals. Manages digital presence, including property website, third-party channels, and social media, while maintaining brand integrity. Identifies incremental marketing opportunities and articulates campaign performance to leadership and ownership.

Responsibilities

Develops overarching marketing strategy and budgets aligned with business priorities.
Participates in Sales Strategy Meetings to present marketing strategy and implementation.
Reconciles marketing plan monthly with accruals and forecast.
Leads repositioning efforts in partnership with Area Team, GM, and hotel executive team.
Serves as brand guardian, verifying all marketing reflects brand voice.
Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation.
Leads the strategic pull-through of continent and brand promotions and campaigns.
Partners with Revenue Management to develop and execute promotional strategy.
Develops and manages property email marketing, digital strategy, and paid media campaigns.
Supports group lead generation efforts.
Reviews, analyzes, and articulates key marketing reports to stakeholders and owners, adjusting strategy accordingly.
Manages internal and external partners to ensure deliverables support hotel strategy.
Develops and oversees/executes annual digital marketing plan, partnership, and marketing strategies.
Manages OTA Strategy in collaboration with Revenue Management.
Monitors and provides recommendations for SEO.
Identifies digital marketing opportunities on third-party and local partner sites.
Sets overarching messaging strategy aligned with positioning.
Manages Marriott.com content, OTA Content, and Third-Party and Group Sites content.
Manages photography distribution.
Creates landing pages and Discovery Pages.
Manages guest communications.
Sets overarching partnership strategy.
Identifies and cultivates partnerships.
Manages cluster marketing strategies.
Maintains engagement with Area Directors of Marketing to communicate recommendations and next steps.
Sets overarching PR strategy, outlining goals, pitch angles, and target segments.
Manages PR agency or PR messaging.
Manages execution of PR events and promotions.
Identifies outlet marketing opportunities.
Defines in-house F&B programming and manages execution.
Sets overarching social media strategy, outlining goals and target segments.
Develops and implements social strategy.
Manages paid social media budget and strategy.
Assists in reviewing social media content calendars and collecting local events.
Leads, owns, and directs asset development including collateral and photoshoots.
Effectively measures and communicates success of campaigns and digital performance.
Creates and maintains strong relationships and negotiation skills with key partners.
Manages development and design of hotel collateral.
Completes other reasonable duties as requested by leadership.

Requirements

2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area.
4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area.

Skills

Marketing strategy development
Budget management
Digital marketing
Content management
Partnership management
Public relations
Social media strategy
SEO
Data analysis
Communication
Relationship building
Negotiation

Location

Worldwide

Work Type

Full-time

Experience Level

1-3 years

Education Level

2-year degree
4-year bachelor's degree

About the Company

At more than 100 award-winning properties worldwide, The Ritz-Carlton Ladies and Gentlemen create experiences so exceptional that long after a guest stays with us, the experience stays with them.
Attracting the world’s top hospitality professionals who curate lifelong memories, we believe that everyone succeeds when they are empowered to be creative, thoughtful and compassionate.
Every day, we set the standard for rare and special luxury service the world over and pride ourselves on delivering excellence in the care and comfort of our guests.
Your role will be to ensure that the “Gold Standards” of The Ritz-Carlton are delivered graciously and thoughtfully every day.
The Gold Standards are the foundation of The Ritz-Carlton and are what guides us each day to be better than the next.
It is this foundation and our belief that our culture drives success by which The Ritz Carlton has earned the reputation as a global brand leader in luxury hospitality.
As part of our team, you will learn and exemplify the Gold Standards, such as our Employee Promise, Credo and our Service Values.
And our promise to you is that we offer the chance to be proud of the work you do and who you work with.
In joining The Ritz-Carlton, you join a portfolio of brands with Marriott International.
Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

Equal Opportunity

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity.
We actively foster an environment where the unique backgrounds of our associates are valued and celebrated.
Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates.
We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.