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About the Role
This role will serve as the marketing lead for Hearst Austin Media’s portfolio of wellness, lifestyle, food, music, and community events, with a primary focus on the Cap10K, Texas' largest 10K and one of Austin's most iconic traditions. We are looking for someone who wants to immerse themselves in Hearst Austin Media’s event culture and help grow some of the most recognized experiential brands in Central Texas.
Responsibilities
- Tell the story of our events year-round through social media, video, email, digital campaigns and community activations.
- Interview participants, capture content in the field, showcase event experiences and help audiences feel connected long before race day or event day arrives.
- Develop marketing campaigns that drive registrations, ticket sales, attendance, merchandise purchases and repeat participation.
- Understand our audiences, their motivations, and what inspires them to become lifelong fans.
- Work closely with Race Director, event producers, creative team and operations leaders.
- Attend planning meetings, community activations, training runs, sponsor events, merchandise launches and race-weekend activities.
- Launch products, create campaigns, build anticipation and turn our merchandise program into something audiences actively seek out.
- Develop relationships with running clubs, fitness groups, creators, community organizations, local businesses and cultural influencers.
Requirements
- 3+ years of marketing, audience development, events, experiential marketing, community engagement or related experience.
- Comfortable appearing on camera and interviewing participants.
- Experience building campaigns that drive registrations, attendance, purchases or subscriptions.
- Strong project management and organizational skills.
- Ability to work evenings and weekends as events require.
- Passion for live experiences and community-building.
Skills
- Strong social media and content creation skills.
- Video creation and storytelling experience.
Location
- Austin, Texas
Work Type
- Full-Time
Experience Level
- 3+ years of experience
About the Company
- The Austin American-Statesman (statesman.com) has been the leading source of news and information for Central Texas since 1871, serving a dynamic and fast-growing region anchored by the capital city of Texas.
- Austin is known for its vibrant tech industry, rich cultural heritage, influential government institutions and creative spirit.
- Since its acquisition by Hearst in 2025, the Statesman continues to operate with editorial independence while benefiting from Hearst’s expansive journalistic and technological resources.
- The Austin American-Statesman is a division of Hearst Newspapers (HNP).
- With 2,500 employees across the nation, HNP represents a network of 24 daily and 52 weekly publications, including the San Francisco Chronicle, Houston Chronicle, San Antonio Express-News and Albany Times Union, marketing services businesses, and entertainment businesses such as King Features Syndicate.
- At HNP, we are investing in new and innovative ways to tell stories – growing newsrooms, diversifying tools, evolving platforms – to support the millions of people who trust us each month to help them make decisions, take action and be inspired.
- Be a part of something bigger – Your Headline Awaits.