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About the Role

The Sr. Director, Audience Activation will lead sales initiatives for MRI-Simmons to grow the Advanced Advertising business, focusing on data enrichment and audience activation solutions. This role involves developing new sales opportunities, leading presentations, assisting with product initiatives, and finalizing negotiations.

Responsibilities

Identify, develop, and drive new business and upsell opportunities focused on audience activation, enrichment, and data enablement.
Manage end-to-end customer engagement, including strategy, discussions, proposal and presentations development, negotiation, and contracts.
Own commercial discussions and manage deal terms and conditions in partnership with internal stakeholders.
Leverage industry relationships across advertising and media agencies, brands, and ad tech partners, focusing on programmatic, digital, video, investment, and account teams.
Lead advanced advertising, audience activation, and other data-driven proposals and presentations.
Act as a trusted advisor to customers by aligning MRI-Simmons audience solutions to customer business, media, and campaign activation objectives.
Partner closely with Commercial, Marketing, Operations, and Product teams to provide client feedback for audience development and utilization prioritization.
Support the development of new data enablement and activation initiatives, partnerships, and go-to-market strategies.
Serve as a subject matter expert for advanced advertising and audience-based activation use cases.
Coordinate outreach and engagement with internal sales colleagues across all verticals.
Manage internal sales and audience revenue tracking processes, ensuring CRM accuracy.
Support the revenue collection team, aligning communication with all stakeholders.
Collaborate with Operations and Account Management teams to define data, technical, and delivery requirements.
Ensure client reporting requirements and contractual obligations are met.

Requirements

Bachelor’s degree required.
5–10+ years of experience in sales or business development within advanced advertising, programmatic, addressable, data enablement, audience data, or ad tech.
Proven success driving audience activation initiatives within agencies or brands.
Strong ad tech industry network across agency stakeholders, including programmatic, activation, investment, and digital teams.
Deep understanding of the advanced advertising, programmatic activation, and audience data ecosystem, including planning/insights, activation, and measurement/attribution solutions for digital video and CTV.
Demonstrated ability to communicate the value of audience and data-driven solutions clearly and compellingly.
Experience applying syndicated audience data to activation, planning, and partnership opportunities preferred.
Exceptional relationship management and executive-level communication skills.
Strong negotiation skills with experience navigating complex commercial agreements.
Highly collaborative, proactive, and self-directed.
Consultative, self-directed seller and evangelist with a “hunter” mindset.
Comfortable leading complex, multi-stakeholder communication efforts.
Familiarity with Challenger sales methodology and MEDDICC frameworks preferred.
Strategic thinker who proactively identifies new use cases and growth opportunities.
Strong agency presence is preferred with hands-on experience operating within ad agencies, leading educational programming, thought leadership initiatives, and events for agency planning and buying teams.
Requires approximately 25% travel; in-agency presence expected.

Skills

Audience activation
Data enrichment
Advanced advertising
Sales
Business development
Programmatic advertising
Addressable advertising
Data enablement
Audience data
Ad tech
Relationship management
Executive-level communication
Negotiation
Collaboration
Proactivity
Self-direction
Consultative selling
Hunter mindset
Strategic thinking
Challenger sales methodology
MEDDICC frameworks

Location

New York, NY
Remote (US)

Work Type

Hybrid
Full-time

Experience Level

Senior
5-10+ years

Education Level

Bachelor's degree

Salary/Compensations

$117,250.00 - $160,000.00

Benefits

Comprehensive healthcare plan (medical, Rx, dental, and vision)
Flexible spending accounts and a Health Savings Account (including company contributions)
Life and AD&D insurance
401(k) retirement plan including company matching contributions
Disability insurance
Tuition Reimbursement
Discretionary paid time off program
11 paid holidays
Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)
Sales-based incentive or performance-based bonus
Industry-leading parental leave

About the Company

MRI-Simmons, a joint venture majority owned by NIQ, is the leading provider of insights on the American consumer.
A leader in consumer insights for over 60 years, MRI-Simmons possesses one of the few data sets widely used across the media ecosystem for consumer profiling, media planning, audience research, and insight-driven audience development.
Powered by address-based probabilistic sampling, MRI-Simmons measures real people, chosen at random, to represent the U.S. population in all its diversity—resulting in the most accurate view of the American consumer.
We empower marketers, advertising agencies, and media companies to turn deep consumer understanding into smarter strategies, targetable segmentation, and more effective advertising campaigns across all media channels: linear TV, Connected TV, Digital, and Social.
We enrich customer first-party data to enable more comprehensive consumer profiling and activation.
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.
With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

Equal Opportunity

All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows.
These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria.
All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion.
Final hiring decisions are made exclusively by humans.
NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations.
If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative.