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About the Role

As a leading international beauty brand, we aim to provide high-quality products that empower individuals to strengthen their unique sense of style. Our innovative and dynamic approach has made us the first choice for beauty salons and stores worldwide. We are all about creativity and individual growth, encouraging our team members to be bold and think outside the box. We are looking for a flexible and dedicated Brand Manager DACH to shape and advance our brands.

Responsibilities

Develop and advance the brand strategy, focusing on brand positioning and identity.
Create innovative concepts and collections with the product team, driven by a strong sense of trends.
Plan, manage, and execute go-to-market plans for the DACH market, including 360° marketing campaigns and product launches from conception to activation and performance tracking.
Manage projects for campaigns and launches, monitoring timelines, milestones, budgets, and deliverables.
Ensure consistent communication across all relevant internal and external channels, collaborating with Social Media, Influencer Marketing, E-commerce, and PR.
Develop and manage POS and retail activation concepts, particularly for hotspots and secondary sites, working closely with Visual Merchandising.
Manage external agencies and freelancers from briefing to execution, ensuring quality, timeliness, and budget adherence.
Collaborate closely with Product, Sales, E-commerce, Retail Marketing, Performance Marketing, and relevant international stakeholders.
Analyze key brand, campaign, and business KPIs (e.g., Sell-in, Sell-out, Sell-through) and derive actionable measures.

Requirements

Completed education or degree in Marketing, PR, or Communications.
Minimum 2-3 years of professional experience in a comparable role with a focus on beauty.
Experience in planning and executing marketing campaigns and product launches, as well as project management.
Prior contact with distributors or experience with stationary retail is advantageous.
Creative and curious with a passion for developing and implementing ideas.
Strategic thinking with a focus on the company's mission and target audience.
Possesses strong creative ideas and approaches for sharing products and the company mission.
Reliable sense of design, text, and language.
Proficient in both German and English.
Prefers independent and organized work with a desire for self-direction.
On-site presence in Berlin is necessary, with flexible home office arrangements.

Skills

Brand Strategy
Brand Positioning
Brand Identity
Trend Analysis
Concept Development
Collection Development
Go-to-Market Planning
Marketing Campaign Management
Product Launch Management
Project Management
Budget Management
Cross-channel Activation
Performance Tracking
Internal & External Communication
Social Media Collaboration
Influencer Marketing Collaboration
E-commerce Collaboration
PR Collaboration
POS Activation
Retail Activation
Visual Merchandising Collaboration
Agency Management
Freelancer Management
Stakeholder Management
KPI Analysis
Business Analysis
Strategic Planning
Creative Idea Generation
Design Sense
Copywriting
Language Proficiency (German & English)
Independent Work
Organizational Skills

Location

Berlin

Work Type

Hybrid
On-site

Experience Level

2-3 years

Education Level

Degree in Marketing / PR / Communications

Benefits

Opportunity to shape the DACH market and contribute to brand growth.
Engaging projects in an agile environment with a focus on 'Moments that matter'.
Vibrant office in the heart of Berlin with excellent public transport connections.
Flexible hybrid working model for work-life balance.
Personal and professional development from day one.
Involvement in international projects.
Autonomy and responsibility for self-development.
Flexible combination of office work and home office.
Choice between public transport subsidy or Edenred benefit solution / Urban Sports Club.
Employee discounts on products.
Opportunity to test new beauty products.
Regular company and team events.
International work environment.
Employee referral program with a bonus for successful recommendations.

About the Company

A diverse team of beauty enthusiasts from around the world.
Committed to an inclusive and supportive work environment where everyone feels valued and respected.
A leading international beauty brand focused on high-quality products that empower individuals.
Known for an innovative and dynamic approach, making us a top choice for beauty salons and stores globally.
A company that values creativity and individual growth, encouraging boldness and out-of-the-box thinking.