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About the Role
Publift is seeking a Growth Marketing Specialist to drive growth across its Ad Tech solutions for publishers. This role involves translating strategic positioning into go-to-market initiatives, campaigns, and growth programs to generate pipeline, strengthen publisher relationships, and drive revenue.
Responsibilities
- Support the development and execution of marketing strategies for new and existing products.
- Drive marketing initiatives across the full funnel, from brand awareness and lead generation through to conversion and growth.
- Build and execute targeted go-to-market programs, sales enablement initiatives, and integrated campaigns that engage and convert enterprise and SME publishers into long-term partners.
- Activate and optimise key growth channels including events, email marketing and automation, partnerships, content marketing, paid media, and account-based marketing initiatives.
- Analyse campaign performance, generate insights, and continuously optimise activity to maximise pipeline and commercial impact.
- Own initiatives end-to-end, taking ideas from strategy through to execution and measurement.
- Build, launch, and manage campaigns directly, working in a lean and agile environment.
- Adapt quickly to changing priorities, balancing strategic growth initiatives with operational execution.
- Operate with speed, resourcefulness, and independence while collaborating effectively across marketing, sales, product, and commercial teams.
Requirements
- 3-5 years in B2B GTM, marketing operations or growth marketing
- Experience in adtech, media, publishing, or B2B SaaS
- Proven track record driving pipeline and revenue, while also being comfortable building top-of-funnel awareness.
- Experience working with enterprise and or mid-market customers
- Strong execution skills with the ability to both plan and deliver
- Comfortable operating in a lean, fast moving environment
- A self-starter who is naturally curious and comfortable prioritising competing tasks in a fast-paced environment.
- Strong stakeholder management skills are a must.
- Experience marketing to digital publishers or media companies is highly regarded
- Understanding of digital advertising ecosystem and digital publisher business models is highly regarded
- Successful candidates joining the team will need to complete a National Police Record check
- Successful candidates must have full-time Australian working rights.
Skills
- Growth Marketing
- Marketing Operations
- B2B GTM
- Adtech
- Media
- Publishing
- B2B SaaS
- Pipeline Generation
- Revenue Generation
- Brand Awareness
- Lead Generation
- Go-to-Market Programs
- Sales Enablement
- Integrated Campaigns
- Events Marketing
- Email Marketing
- Marketing Automation
- Partnerships Marketing
- Content Marketing
- Paid Media
- Account-Based Marketing
- Campaign Analysis
- Campaign Optimization
- Stakeholder Management
Location
- Australia
Work Type
- Hybrid
- Flexible working arrangements
- Part-time options
Experience Level
- 3-5 years
Benefits
- 24 weeks paid parental leave for primary caregivers
- Four weeks paid secondary caregivers leave
- Paid family & fertility planning leave
- Flexible working arrangements
- Part-time options
About the Company
- Publift is a dynamic Adtech company dedicated to empowering online publishers and websites to maximize their revenue from display ads.
- We are passionate about driving publisher growth and have an amazing team committed to this mission.
- Founded in 2015, we have a diverse team of Pub-lifters, growing to over 70 people across three countries!
- We embrace hybrid working-combining the flexibility of remote work with the energy and connection of in-person collaboration.
- We champion flexibility and offer a range of policies and leave options to support your wellbeing.
- We’re proud to be recognised as one of Australia’s Best Workplaces™ by Great Place to Work®, a Family Friendly Workplace and a WORK180 endorsed employer for women.
- The support of a highly engaged, high-performing team including a leadership team that you’ll actually have face time with.
Equal Opportunity
- As an equal opportunity employer, Publift welcomes applications from individuals of all backgrounds, identities, abilities, and life experiences.
- We are committed to fostering a diverse and inclusive workplace where everyone feels valued and supported.
- If you have a disability or require adjustments to participate fully in the recruitment process, please let us know-we’re here to support you.
- We’re also a proud Circle Back Initiative employer, which means we commit to responding to every applicant.