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About the Role
As our B2B Marketing Manager, you’ll play a pivotal role in growing our B2B marketing efforts through end-to-end campaign delivery across events, content, and digital channels. You will further develop our brand and market presence, working collaboratively with various teams to drive demand and expand our pipeline while engaging existing clients.
Responsibilities
- Plan, execute, and manage lead generation marketing campaigns across multiple channels including paid LinkedIn, email, and website.
- Utilize analytic tools and reports to measure campaign performance, identify improvement areas, and inform future strategies.
- Take ownership of the concept creation and promotion of webinars and in-person events to drive pipeline growth.
- Collaborate closely with the Product team to ensure consistent product messaging across campaigns and sales conversations.
- Partner with the Commercial team on key initiatives, translating commercial insights into marketing campaigns and maintaining revenue-focused alignment.
- Manage agencies and freelancers end-to-end, including briefing, KPI setting, performance review, and budget management.
- Manage our presence at third-party conferences and events.
Requirements
- In-depth demand/lead generation SaaS B2B marketing experience, collaborating closely with Product, Tech, and Commercial teams.
- A data and revenue-focused approach with a track record of achieving revenue-linked metrics in a scale-up environment.
- Experience in end-to-end campaign management, utilizing CRM systems and email marketing platforms (ideally Hubspot or similar).
- Experience in bringing a new product to market and delivering supporting marketing activities.
- Creative vision to brief designers and freelancers for lead generation campaign assets and content.
- Experience in event management.
- Embody values of growth mindset, will to win, and trusted to deliver.
Skills
- Demand generation
- Lead generation
- SaaS B2B marketing
- Campaign management
- Content marketing
- Digital marketing
- Event marketing
- Paid LinkedIn
- Email marketing
- Website marketing
- Analytics
- Product marketing
- Commercial insights
- Agency management
- Freelancer management
- CRM systems
- Email marketing platforms
- Hubspot
Location
- London, King's Cross
Work Type
- Hybrid working (minimum 2 days per week in office)
Experience Level
- Mid-level
Salary/Compensations
- £50,000-£60,000 per annum
Benefits
- Extremely generous holiday allowance (28 days + 2 week Christmas closure)
- Flexible working
- Work from anywhere policy
- £50 monthly wellbeing budget
- Enhanced Aviva pension
- Private healthcare with Bupa
- Enhanced parental leave
- Regular team socials and company events
About the Company
- For over 10 years at Bright Network, we’ve used technology & data to connect ambitious students and graduates, from all backgrounds, with the best career opportunities.
- We ensure that the 300+ businesses we’ve partnered with (including the likes of Amazon, Google & Goldman Sachs) identify the most powerful pipeline of tomorrow’s talent.
- A key focus for our next phase of growth is Bright Apply, a contextual conversation screening and interview tool for volume hiring.
- The tool eases the burden that recruitment teams are feeling with the increased volume of applications, while also providing a positive candidate experience.
- Built in-house by our team of software developers, Bright Apply is changing the face of volume hiring.
- With better use of recruiter time throughout recruitment processes and the best suited candidates securing the right roles, both sides of the market are benefiting.
- We have a 10-year track record firmly established as the no.1 player in the market.
- A values-driven company culture - we consistently score 4+ out of 5 in our team engagement surveys proving how much our team love working here.
Equal Opportunity
- Equal opportunities for all is a core part of what we do at Bright Network.
- We welcome applications from candidates of all backgrounds and endeavour to run a fair and equal hiring process at all times.
- We assess and recruit candidates based on competency and potential, irrespective of their gender, ethnicity, sexual orientation or disability status.