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About the Role

The Social Media Manager provides key support to the Senior Channel Manager, operating at the intersection of fans, brand, and revenue. They are responsible for the quality, creative ambition, and commercial value of the team's social publishing, understanding how great content grows fanbases, builds brand equity, and drives commercial returns.

Responsibilities

Lead the planning, creation, and publishing of best-in-class content across Williams’ social channels.
Support the planning, creation, and publishing of content across all social media channels, in line with Williams’ overarching social and content strategy and content pillars.
Provide experienced support to channel strategy, audience growth planning, and fan engagement frameworks.
Demonstrate a fluent understanding of how social drives brand value and revenue for the team.
Provide commercial and creative social expertise to Williams’ Partners, attending partner meetings with an agency mindset, proactively pitching new ideas and ways to elevate campaigns.
Champion rigorous quality control on every asset before publishing, following Williams’ social content proofing process, checking partner logos, spelling, grammar, channel specifics, rights, and brand compliance.
Own the partner check within the proofing flow, confirming contractual obligations, logo accuracy, Partner Manager approval, and performance-metric logging for every partner asset.
Act as brand guardian for social, ensuring every post reflects Williams’ narrative, tone, audience targeting, and meets Brand quality guidelines.
Set a high bar for creative and visual quality across every post, holding the wider content team to the same standard.
Bring deep expertise in both organic and paid social best practice, using paid media to extend reach and performance of organic content and partner campaigns.
Work closely with the Fan Engagement team to use data and insight to inform creative decisions and document the commercial value of content.
Collaborate closely with Creative, Communications, Partnerships, and wider Marketing teams to develop content that meets brand and business objectives.

Requirements

5+ years' experience managing social media channels for leading brands, sports properties, or agencies, with strong partner and client management expertise and a proven ability to deliver best-in-class social content and campaigns.
Demonstrable experience working with commercial partners, comfortable presenting ideas, elevating campaigns, and defending creative decisions in partner meetings.
A sharp, fluent understanding of how fans, brand, and revenue interact in a sports context, with the ability to translate that understanding into editorial and commercial decisions.
Exceptional creative judgement and an acute understanding of brand, with the ambition and taste to push visual and creative quality on every post.
Meticulous attention to detail, with experience operating within a formal content proofing and sign-off process (partner logos, rights, spelling, brand compliance).
Strong knowledge of both organic and paid social media, with hands-on experience planning and activating paid campaigns to support organic and partner content.
Confident using social data and insight to inform decisions and evidence content and campaign value to partners.
Excellent communication and interpersonal skills, with a collaborative team-player mindset and the ability to build trust quickly with partners and colleagues.
Highly organised, resilient, and adaptable, able to manage competing priorities and a changeable workload at pace, without ever letting standards slip.
Flexible to work occasional weekends and across time zones where required by the content and partner calendar.
Good working knowledge of Adobe Creative Suite.
Experience with Meta Business Manager or other paid social platforms.
Motorsport knowledge or genuine passion for the sport and its global fanbase.
Experience in a sports organisation, entertainment property, or premium brand where fan engagement and brand integrity are central to commercial success.

Skills

Social Media Management
Content Creation
Content Publishing
Channel Strategy
Audience Growth Planning
Fan Engagement
Brand Value
Revenue Generation
Commercial Partnerships
Creative Pitching
Campaign Elevation
Quality Control
Content Proofing
Brand Compliance
Partner Management
Brand Guardianship
Narrative Development
Tone of Voice
Audience Targeting
Brand Quality Guidelines
Creative Quality
Visual Quality
Organic Social Media
Paid Social Media
Paid Media Strategy
Data Analysis
Insight Generation
Commercial Value Documentation
Cross-functional Collaboration
Adobe Creative Suite
Meta Business Manager
Paid Social Platforms
Motorsport Knowledge
Fan Engagement Strategy
Brand Integrity

Location

Remote
Hybrid
Onsite

Work Type

Full-time
Contract

Experience Level

5+ years

About the Company

For almost 50 years, Williams has been at the forefront of one of the fastest sports on the planet, being one of the top three most successful teams in history competing in the FIA Formula 1 World Championship.
With an almost unrivalled heritage of engineering and racing F1 cars and unforgettable eras that demonstrate it is a force to be reckoned with, the British squad boasts 16 F1 World Championship titles to its name.
Since its foundation in 1977 by the eminent, late Sir Frank Williams and engineering pioneer Sir Patrick Head, the team has won nine Constructors’ Championships, in association with Cosworth, Honda and Renault.
Its roll call of drivers is legendary, with its seven Drivers’ Championship trophies being lifted by true icons of the sport: Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve.
The team has made history before and is out to make it again with a long-term mission to evolve and return to the front of the grid.

Equal Opportunity

Atlassian Williams F1 Team is an equal opportunity employer that values diversity and inclusion.
We are happy to discuss reasonable job adjustments.