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About the Role
Amazon's Cross Channel and Category Marketing Team (XCM) is seeking a marketer to drive campaign delivery across Prime brand campaigns and the US Sponsorship portfolio. This role will focus on Sponsorships, owning campaign activation across partnerships like Climate Pledge Arena and NWSL, and on Campaigns, taking end-to-end ownership of Prime brand initiatives while supporting global campaigns.
Responsibilities
- Own end-to-end development and execution of focused Prime brand initiatives, from brief development through production, channel delivery, and measurement optimization.
- Support campaign leads on large-scale global Prime campaigns with channel-specific execution, cross-functional coordination, and performance reporting.
- Lead activation campaign execution across the US sponsorship portfolio, including creative rotation management, cross-functional coordination at key partnership moments, and day-to-day partner management support.
- Own initiative-level performance tracking and reporting; analyze campaign metrics across channels and deliver insights-driven optimization recommendations to senior stakeholders.
- Partner with international marketing teams to share campaign learnings, insights, and creative constructs that support idea scaling across locales.
- Support leadership in the development of the annual integrated marketing plan, contributing channel planning inputs, measurement recommendations, and performance insights.
- Manage on-time and on-budget delivery of Prime campaigns and sponsorship activations; proactively identify and clear blockers and contribute to team process improvements.
Requirements
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience managing or working within cross-functional marketing and creative teams
- Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
- Experience engaging, verbally and in writing, with internal and external stakeholders to convey complex ideas in a clear, concise manner
- Experience in agency or brand-side marketing roles overseeing complex campaigns, with strong cross-functional collaboration and creative problem-solving skills (agency management experience preferred).
- Experience working on large consumer brands with broad, multi-channel campaign portfolios.
- Experience in sponsorship marketing, partnership activation, or sports/entertainment campaign execution.
- Experience driving direction and alignment with large cross-functional teams and agency partners.
- Experience providing creative input and development from concept to completion.
- Experience executing marketing strategy and creative at a high bar, with demonstrated ownership of initiative-level metrics and performance optimization.
- Work safely and cooperatively with other employees, supervisors, and staff
- Adhere to standards of excellence despite stressful conditions
- Communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service
- Follow all federal, state, and local laws and Company policies
- Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position.
- Consider for employment qualified applicants with arrest and conviction records.
Skills
- Marketing
- Campaign Management
- Sponsorship Activation
- Data Analysis
- Cross-functional Collaboration
- Creative Problem-Solving
- Paid Media
- Digital Marketing
- Social Media Marketing
- Brand Marketing
- Performance Optimization
- Stakeholder Management
Location
- USA, CA, Santa Monica
- USA, NY, New York
- USA, WA, Seattle
Work Type
- Full-time
Experience Level
- 4+ years of professional marketing experience
Salary/Compensations
- USA, CA, Santa Monica - 78,800.00 - 137,900.00 USD annually
- USA, NY, New York - 86,700.00 - 151,700.00 USD annually
- USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually
Benefits
- Sign-on payments
- Restricted stock units (RSUs)
- Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
- 401(k) matching
- Paid time off
- Parental leave
About the Company
- XCM runs the largest and most performative mass marketing portfolio at Amazon, spanning cross-channel brand campaigns and professional sports sponsorships.
- Our inclusive culture empowers Amazonians to deliver the best results for our customers.
Equal Opportunity
- Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
- Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
- If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.