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About the Role
Haleon aims to drive Digital Commerce penetration ahead of other channels. The GBI market is pivotal in delivering the company’s promise, with a complex structure encompassing all digital channels. Digital Insights are fundamental to Haleon's success in GBI and will form a core structure of category initiatives. This role supports Haleon’s DComm media approach to foster e-commerce business growth.
Responsibilities
- Deliver across key DComm media objectives.
- Own DComm media performance across key KPIs for Paid Search (CPCs, SOV%) and lower funnel programmatic media (CPMs, NTB%) to support Haleon eCommerce business objectives.
- Manage budget, process, and planning ownership.
- Work with DComm agency to understand sufficiency and collaborate with brand and trade teams to close gaps based on NS targets.
- Manage the critical path, working with multi-functional teams to optimize campaigns considering sales and marketing needs.
- Understand digital media processes and requirements at each stage, from brand alignment to channel alignment.
- Manage the budget tracking process rigorously, aligning with agency, finance partners, and brand teams on investment targets and ROI.
- Prepare internal and external presentations for key stakeholders.
- Manage the digital media agency and maintain close alignment with retail agency teams.
- Drive shopper activation by collaborating with shopper and sales teams for optimized grocery execution.
- Create and share golden rules for all activation.
- Manage capability across wider Haleon teams.
- Facilitate best practice sharing and upskilling to drive digital engagement across relevant GBI teams.
Requirements
- Strong analytical skills and experience overseeing business reviews.
- Strong communication skills and ability to lead an audience.
- Passionate about insights and able to deliver compelling justifications and category-leading projects, both externally and internally.
- Demonstrate a sense of urgency, responsibility, and learning agility.
- An interest in the world of digital commerce is advantageous.
- Previous working experience in marketing, digital media, sales, or digital commerce is a plus.
Skills
- Analytical skills
- Communication skills
- Insights delivery
- Urgency
- Responsibility
- Learning agility
- Digital commerce interest
- Marketing experience
- Digital media experience
- Sales experience
- Digital commerce experience
Location
- GBI Market
Work Type
- Full-time
Experience Level
- Preferred: Previous working experience in marketing, digital media, sales, or digital commerce
About the Company
- Haleon is a purpose-driven, world-class consumer company focused on everyday health.
- Our trusted brands include Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum®.
- We combine deep human understanding with trusted science.
- Our Win as One strategy places our purpose – to deliver better everyday health with humanity – at the core of our operations.
- We foster an agile, performance-focused culture.
Equal Opportunity
- Haleon is committed to creating an inclusive culture where diverse backgrounds and views are valued and respected, supporting our consumers and unleashing our people's potential.
- We aim for Haleon to be a place where all employees feel they truly belong.
- Voluntary personal information may be collected during the application process to meet regulatory obligations and support inclusion and belonging programs.
- Provided personal information will be kept confidential, used only for legitimate business purposes, and will not influence employment decisions.
- Reasonable adjustments or accommodations are available upon request to assist with the application process. All information provided will be treated confidentially.