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About the Role
As a Media Planning Manager for ZURU, you will be responsible for media campaign planning across a portfolio of exciting and fast-growing ZURU brands. You will support the delivery of best-in-class media planning across platforms including TikTok, Meta, YouTube and digital display, helping to develop audience frameworks and implement planning processes that drive results. This is your opportunity to help shape how brands show up in market and build your skills within a fast-paced, future-thinking global company.
Responsibilities
- Support the delivery of Media Strategy and Planning across assigned ZURU brands, ensuring plans are insight-led and audience-first.
- Contribute to the development and implementation of media measurement frameworks, working closely with the Media Buying and Data & Analytics teams.
- Help embed the Future Demand philosophy into campaign planning, developing a deep understanding of brand-building media principles.
- Stay close to platform trends and audience behaviour, proactively bringing forward new opportunities and ideas for channel adoption.
- Build productive working relationships with tech and media partners to maximise value and innovation for ZURU brands.
- Support the development of reporting cadences and contribute to performance reviews, translating data into actionable insights.
- Collaborate with cross-functional brand and marketing teams to ensure all media activity aligns with brand and vertical objectives.
- Contribute to a collaborative, curious and high-performing team culture, sharing learnings and supporting colleagues.
Requirements
- 4+ years’ experience in Digital Marketing, Media Planning or Paid Media, ideally within an agency or in-house brand environment.
- Hands-on experience across key platforms including Meta Business Manager, TikTok Ads Manager and Google ad products.
- Familiarity with media measurement approaches including performance reporting, brand lift and incremental testing.
- Experience working on consumer brands — FMCG, CPG or similar categories preferred.
- Exposure to digital channels including social, programmatic display and video; awareness of emerging formats such as CTV or retail media is a plus.
- Strong communicator — confident sharing ideas, contributing to discussions and building relationships across teams.
- Analytical and curious mindset with the ability to interpret data and turn it into clear recommendations.
- Organised and proactive — able to manage multiple work streams, meet deadlines and flag issues early.
- Eager to learn, take initiative and grow within a dynamic, high-performing global marketing team.
Skills
- Meta Business Manager
- TikTok Ads Manager
- Google ad products
- Performance reporting
- Brand lift
- Incremental testing
- Social media advertising
- Programmatic display
- Video advertising
- CTV advertising
- Retail media advertising
- Communication
- Data analysis
- Organization
- Proactiveness
Location
- New Zealand
Work Type
- Relocation opportunity
Experience Level
- 4+ years
Benefits
- Culture for Growth
- Health Benefits
- Global Opportunities
- Surrounded by an A Player Team
- Competitive Remuneration
- Lots of fresh fruit, coffee, pals fridge and more
About the Company
- ZURU is on a mission to disrupt industries, challenge the status quo, and catalyze change through radical innovation and advances in automation.
- Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations.
- One of the largest toy companies in the world, our globally recognized and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise.
- ZURU is on a quest to reimagine tomorrow.
- Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.
- At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
- At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.