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About the Role
This is a varied, high-output role where strong execution translates directly into pipeline and brand growth. You will work closely with the Head of Marketing and the Sales team, supported by a Marketing Coordinator and offshore specialists.
Responsibilities
- Plan and deliver Quantaco’s Australian events calendar, including trade expos, conferences and webinars.
- Coordinate event partners, messaging, creative assets, logistics and on-the-ground delivery.
- Manage post-event lead capture, follow-up, nurture and reporting in partnership with Sales.
- Identify and manage sponsorship opportunities that build brand awareness and generate leads.
- Maintain the sponsorship and partner register and support cross-referral opportunities.
- Deliver email campaigns, nurture sequences and lead-generation campaigns through HubSpot.
- Work with Sales to align campaigns with current sales priorities and opportunities.
- Manage lead loading, segmentation and assignment processes from campaigns and events.
- Support paid search and social campaigns, including ad copy, landing page alignment and performance reporting.
- Manage Quantaco’s LinkedIn, Instagram and Facebook channels.
- Develop and maintain the content calendar, creating engaging copy and coordinating creative assets.
- Use Canva and AI-assisted tools to develop content and creative.
- Monitor engagement, comments, messages and brand mentions.
- Support paid social activity across LinkedIn, Meta and other relevant platforms.
- Build and maintain campaign landing pages, forms and lists in HubSpot.
- Manage website content and publishing.
- Work with our website development partner to scope and deliver website improvements.
- Maintain the website news feed and repurpose existing content where appropriate.
- Monitor website and campaign performance through Google Analytics and other reporting tools.
- Coordinate the monthly client and industry newsletter, including content, distribution and database hygiene.
- Brief and coordinate creative assets including social content, blogs, case studies, brochures, one-pagers and white papers.
- Work with the Graphic Designer and offshore creative team to deliver quality marketing assets.
- Coordinate the quarterly Hospitality Industry Report and its distribution.
- Draft marketing copy, communications and press releases for relevant audiences.
- Act as the key marketing contact for the Australian Sales team.
- Align marketing campaigns, events and lead-generation activity with Sales priorities.
- Provide Sales with up-to-date collateral, case studies and campaign materials.
- Build effective relationships with internal stakeholders, agencies, suppliers, partners and sponsors.
- Produce weekly marketing dashboards covering campaigns, events, social, AEO/SEO and paid activity.
- Track lead generation, engagement and brand exposure against activity.
- Contribute marketing inputs to the monthly ELT performance pack.
- Use data to identify what’s working, what’s not and where activity can be improved.
- Maintain clear processes and documentation to support consistency across the marketing function.
Requirements
- 5+ years’ experience in a hands-on B2B marketing role, ideally with strong digital marketing exposure.
- Experience managing multiple marketing channels and campaigns from planning through to execution.
- Hands-on experience with HubSpot or a similar marketing automation platform, Google Analytics, Google Ads and social media platforms.
- Strong written communication skills, with the ability to create clear and engaging marketing copy for different audiences.
- Experience planning and delivering events, conferences, trade shows, webinars and/or sponsorships.
- Experience managing website content through WordPress, with a practical understanding of AEO/SEO and UX.
- Strong stakeholder management skills and the ability to work effectively with Sales, creative teams, agencies and external partners.
- Commercially minded, with an interest in understanding how marketing activity contributes to leads, pipeline and business growth.
- Highly organised and comfortable managing multiple priorities, deadlines and campaigns at the same time.
- Creative, curious and willing to experiment with new marketing tools, including AI-assisted platforms.
- Experience in hospitality, professional services, software or technology is advantageous, but not essential.
Skills
- Digital marketing
- Marketing automation platforms
- HubSpot
- Google Analytics
- Google Ads
- Social media platforms
- Written communication
- Marketing copy
- Event planning
- Event delivery
- Sponsorship management
- Website content management
- WordPress
- AEO/SEO
- UX
- Stakeholder management
- Canva
- AI-assisted tools
Location
- Australia
Work Type
- Hybrid
- Work from home (2 days)
Experience Level
- 5+ years
Salary/Compensations
- Competitive salary package
Benefits
- Birthday off
- Paid parental leave for both primary and secondary carers
- Fortnightly team breakfasts and lunches
- Social calendar
- Peer recognition
- Study assistance
- Development framework
- Opportunities to get involved in Women at Quantaco initiative
About the Company
- Quantaco is an Australian technology business transforming hospitality.