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About the Role
The Brand Manager will own SILAC's brand strategy, identity, and creative expression, shaping how the company is perceived across all audiences and touchpoints. This role is crucial for leading the implementation of SILAC's evolving brand identity, establishing creative direction, and ensuring consistent, high-quality execution across various departments.
Responsibilities
- Own SILAC's brand strategy, identity, standards, and governance.
- Lead implementation and management of SILAC's visual identity and brand standards.
- Establish creative direction and a consistent quality bar across campaigns, product marketing, digital, presentations, events, and Sales materials.
- Translate brand standards into practical templates, tools, and guidelines for consistent execution.
- Lead prioritization and migration of existing materials into the new SILAC brand.
- Direct agencies, designers, and other external creative resources.
- Partner with the Marketing Content Manager to ensure cohesive visual identity and messaging.
- Partner with UX/Digital Experience to create a consistent brand experience across digital touchpoints.
- Review priority creative work for brand consistency and quality.
- Identify opportunities to streamline production through templates, AI, and self-service while protecting the brand.
- Manage brand assets and related governance, including appropriate trademark usage.
- Help determine the right long-term model for internal versus external creative production.
Requirements
- 7–10 years of experience in brand marketing, brand management, creative strategy, or a related discipline.
- Demonstrated experience implementing, evolving, or managing a corporate brand.
- Strong creative judgment and demonstrated high-quality brand work.
- Experience directing designers, agencies, and external creative partners.
- Ability to translate brand strategy into practical execution.
- Strong prioritization and decision-making skills.
- High bias to action and comfort operating in a changing environment.
- Financial-services or annuity experience preferred.
- Bachelor's degree in Marketing, Communications, Design, or related field preferred.
Skills
- Brand strategy
- Brand identity
- Creative expression
- Creative direction
- Brand standards
- Brand governance
- Visual identity
- Marketing
- Digital experiences
- Agent engagement
- Sales materials
- Trademark usage
- AI
- Self-service production
Location
- Remote
Work Type
- Full-Time
Experience Level
- 7-10 years
Education Level
- Bachelor's degree in Marketing, Communications, Design or related field preferred
Benefits
- Medical Plans, including FSA and HSA
- Dental and Vision
- 401(k) (Roth and Traditional)
- Pet Insurance
- Parental Leave
- Paid Time and Sick Time off
- 10 Paid Holidays and 1 Birthday Pay
- Paid Volunteer Time
- College Tuition Reimbursement
About the Company
- SILAC Insurance Company is one of the fastest-growing insurance companies in the nation and continues to be a top contender in the industry.
- SILAC offers industry-leading annuity products that help individuals prepare for retirement.
- Teams align around a shared vision of providing clean, simple & competitive products for clients, delivering best-in-class service to agents & business partners, and propelling the success of our employees.
- With a fast-growing team of more than 300 employees, SILAC is committed to remaining adaptable, innovative, and trustworthy.
- Core values include: Adaptability & Continuous Improvement, Transparency & Trust, Honesty & Integrity, Teamwork & Collaboration, Gratitude & Compassion.
Equal Opportunity
- At SILAC, we celebrate a diverse and inclusive work environment, where we honor and support varying backgrounds, beliefs, and perspectives for the benefit of our business, including our employees and products.
- We are proud to be an equal-opportunity workplace and strive to be a place where every employee feels they belong.
- We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
- If you have a disability or a special need that requires accommodation, please let us know.