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About the Role
Drive go-to-market for launches across the Claude Platform, including new API features, developer tools, and new model capabilities. Partner with Product to bring new capabilities to market, define positioning and messaging, and equip Sales with necessary narratives and materials for technical deals.
Responsibilities
- Lead end-to-end go-to-market planning and execution for new platform products, features, and capabilities
- Develop compelling product messaging, positioning, and value propositions aligned with technical audience needs
- Drive product launches that generate market momentum, from flagship releases to incremental feature updates
- Design and implement developer marketing campaigns to drive API adoption and platform usage
- Support sales enablement initiatives that equip our teams to win: battlecards, pitch materials, customer stories, and objection handling
- Partner with Product to shape roadmap priorities based on competitive intel, customer research, and field feedback
- Work closely with Developer Relations, Comms, Creative, Marketing, and Sales to effectively bring new products to market
Requirements
- Proven track record of developing and executing go-to-market strategies for API products or developer tools, including successful product launches
- Strong technical background with the ability to understand and communicate complex AI features to both technical and non-technical audiences
- Excel at cross-functional collaboration, particularly in aligning Product, Sales, and Marketing strategies
- Strong storytelling skills with a demonstrated ability to create diverse marketing content, including blogs, presentations, sales collateral, website copy, and customer case studies
- Exceptional writing skills with a demonstrated ability to adapt tone, style, and complexity for diverse audiences and formats
Location
- San Francisco
- New York
Work Type
- Hybrid
Experience Level
- 10+ years of product marketing experience
- At least 5 years focused on developer platforms, APIs, or technical products
Education Level
- Bachelor’s degree or an equivalent combination of education, training, and/or experience
Salary/Compensations
- $320,000—$320,000 USD
Benefits
- Competitive compensation and benefits
- Optional equity donation matching
- Generous vacation and parental leave
- Flexible working hours
- Lovely office space
About the Company
- Anthropic's mission is to create reliable, interpretable, and steerable AI systems.
- We want AI to be safe and beneficial for our users and for society as a whole.
- Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
- We believe that the highest-impact AI research will be big science.
- At Anthropic we work as a single cohesive team on just a few large-scale research efforts.
- We value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles.
- We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science.
- We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time.
- We greatly value communication skills.
- Anthropic is a public benefit corporation headquartered in San Francisco.
Equal Opportunity
- We encourage you to apply even if you do not believe you meet every single qualification.
- Not all strong candidates will meet every single qualification as listed.
- Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work.
- We think AI systems like the ones we're building have enormous social and ethical implications.
- We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.