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About the Role
We are seeking a senior Product Marketing Manager to lead go-to-market strategies for Anthropic's key special projects. This role involves owning positioning, messaging, and narrative development, as well as managing cross-functional stakeholders to drive launches. It is a senior individual contributor position requiring a high degree of autonomy to tackle ambiguous, technically complex problems with tight deadlines.
Responsibilities
- Own go-to-market strategy for a rotating portfolio of special projects, from positioning and messaging through launch execution and enablement
- Develop crisp, differentiated narratives for net-new capabilities and initiatives, often where no established market category or language yet exists
- Translate complex technical subject matter — including safety and safeguards work — into clear, credible messaging for developers, enterprise buyers, and the broader ecosystem
- Act as the program lead for each project: define the launch plan, timeline, and workstreams; align cross-functional stakeholders; and drive execution across product, research, comms, demand generation, and sales
- Create the core launch assets and source-of-truth materials — messaging frameworks, narratives, FAQs, enablement content — that other teams build from
- Partner with Product and Research leads to shape how projects are framed and sequenced for the market, feeding back market and competitive insight
- Build repeatable frameworks and playbooks so that special projects become faster and more consistent to bring to market over time
- Operate as a trusted, independent owner: surface risks early, make judgment calls in ambiguity, and keep leadership informed without needing close direction
Requirements
- Product marketing background; an exceptional writer and messaging craftsperson — positioning, narrative, and copy are your strengths, not just strategy decks
- Strong program management instincts and have personally run complex, multi-stakeholder launches end to end
- Can get comfortable with technical subject matter quickly and communicate it accurately to both technical and non-technical audiences
- Work autonomously — you're energized by being handed an ambiguous problem and trusted to figure out the path
- Skilled cross-functional collaborator who can align product, research, comms, and sales partners without formal authority
- Thrive in fast-moving, high-pressure environments where priorities shift and the playbook hasn't been written yet
Skills
- Positioning
- Messaging
- Narrative development
- Program management
- Technical communication
- Cross-functional collaboration
Location
- San Francisco
Work Type
- Hybrid
Experience Level
- Senior
- 10+ years of product marketing experience in B2B or enterprise software
- Track record as a senior individual contributor
Education Level
- Bachelor’s degree or an equivalent combination of education, training, and/or experience
- A field relevant to the role as demonstrated through coursework, training, or professional experience
Salary/Compensations
- $320,000—$320,000 USD
Benefits
- Competitive compensation and benefits
- Optional equity donation matching
- Generous vacation and parental leave
- Flexible working hours
- Visa sponsorship
About the Company
- Anthropic's mission is to create reliable, interpretable, and steerable AI systems that are safe and beneficial for users and society.
- The team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders.
- We believe that the highest-impact AI research will be big science, working as a single cohesive team on large-scale research efforts.
- We value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles.
- We view AI research as an empirical science, with connections to physics and biology.
- We are an extremely collaborative group, hosting frequent research discussions.
- Anthropic is a public benefit corporation headquartered in San Francisco.
Equal Opportunity
- We encourage you to apply even if you do not believe you meet every single qualification.
- Not all strong candidates will meet every single qualification as listed.
- We think AI systems like the ones we're building have enormous social and ethical implications, making representation even more important.
- We strive to include a range of diverse perspectives on our team.