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About the Role
Atlassian is seeking a Senior Product Marketing Manager to lead the go-to-market strategy for their developer platform, focusing on Forge and the broader developer ecosystem. This hybrid role involves translating complex technical capabilities into value propositions for developers and building go-to-market motions to drive awareness, activation, and adoption. A key initial priority will be owning the developer marketing strategy for the TEAM for Builders event.
Responsibilities
- Own positioning, messaging, segmentation, and competitive narrative for Forge and Atlassian’s broader developer platform.
- Partner deeply with Product and Engineering to translate technical capabilities into compelling developer value and develop a POV on AI-enabled development, extensibility, APIs, MCP, agents, and evolving developer workflows.
- Own the developer marketing strategy and GTM for Atlassian’s Tier 1 builder event, defining audience, narrative, developer journey, launch integration, programming strategy, acquisition, and post-event activation.
- Partner across Product, Developer Advocacy, Events, Brand, Community, and Ecosystem to make TEAM for Builders a year-round driver of developer engagement.
- Own the strategy for reaching, activating, and growing Atlassian developers, connecting launches, events, advocacy, community, content, and growth programs into a cohesive developer journey.
- Lead GTM for major developer and platform launches, including Studio App Builder GA, Teamwork Graph API GA, Forge App MCP, Forge Remote Agents, Connect retirement, Forge Container Services GA, and Codegeist.
- Build repeatable launch and adoption motions that turn technical capabilities into clear stories, content, demos, enablement, and campaigns.
- Own the marketing strategy across awareness → engagement → build → publish → consumption and Marketplace outcomes.
- Partner with Developer Advocacy, Community, Growth, Marketplace, and Product on programs and experiments that improve developer activation and Forge adoption.
- Serve as a senior marketing partner to Forge and Developer Platform Product leadership, bringing developer and market insight into strategy and aligning teams around shared priorities.
- Manage AWS MDF investment for Forge and identify opportunities to use partner funding to amplify the broader developer GTM strategy.
Requirements
- 7+ years across product marketing, developer marketing, developer GTM, platform marketing, integrated marketing, or a combination of these disciplines.
- Experience marketing technical products such as developer platforms, APIs, developer tools, integrations, cloud infrastructure, or AI products.
- Enough technical fluency to work credibly with Product and Engineering.
- Strong positioning and storytelling skills.
- Experience owning complex launches, developer programs, events, or integrated GTM motions across multiple teams.
- Ability to operate strategically and execute.
- Strong cross-functional instincts and comfort operating in ambiguity.
- A bias toward developer and business outcomes.
Skills
- Product Marketing
- Developer Marketing
- Developer GTM
- Platform Marketing
- Integrated Marketing
- Technical Product Marketing
- API Marketing
- Developer Tools Marketing
- Cloud Infrastructure Marketing
- AI Product Marketing
- Positioning
- Storytelling
- Launch Management
- Developer Programs
- Event Marketing
- Go-to-Market Strategy
- Cross-functional Collaboration
- Strategic Planning
- Execution
- Ambiguity Management
Location
- Remote
- Hybrid
Work Type
- Hybrid
- Remote
Experience Level
- Senior
Salary/Compensations
- $179,100 - $233,825 (Zone A)
- $161,190 - $210,443 (Zone B)
- $148,653 - $194,075 (Zone C)
Benefits
- Health and wellbeing resources
- Paid volunteer days
About the Company
- At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
Equal Opportunity
- We never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
- All your information will be kept confidential according to EEO guidelines.
- We can support with accommodations or adjustments at any stage of the recruitment process.