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About the Role
Atlassian is seeking a Lead Paid Search Strategist to spearhead the global Paid Search program. This senior individual contributor role focuses on channel vision, technical governance, and portfolio performance, with no direct reports. You will own the global Paid Search engine across Atlassian's product portfolio, defining strategies and advancing bidding, attribution, and measurement systems.
Responsibilities
- Own and govern global paid search strategies, analysis, optimization, and best practices.
- Drive in-house search automation and bidding strategy, scaling custom bid algorithms, value-based bidding, and next-generation automated campaign formats.
- Direct agency partners on tactical search execution, campaign buildouts, day-to-day pacing, and quality assurance standards.
- Partner with Data Science to execute causal lift experiments and embed search data into enterprise MMM, MTA, and customer lifetime value models.
- Lead search forecasting and budget reallocations across product lines to maximize efficiency and capture high-intent demand.
- Evolve paid search strategies for AI Overviews, shifting SERP layouts, and conversational answer engines.
- Collaborate with Ad Ops lead to define data resilience requirements, aligning first-party data capture and server-side tracking architectures.
- Monitor auction insights, define brand defense strategies, and deploy automated counter-conquesting logic.
- Direct ad copy experimentation, asset group strategy for AI-driven formats, and message alignment from search query to landing page.
- Communicate search performance insights to executive leadership and collaborate with Product Marketing and Web teams to align search capture with product roadmaps.
Requirements
- 8+ years of Paid Search (SEM/PPC) experience in high-growth B2B SaaS or enterprise technology environments.
- Proven track record of autonomously managing and forecasting multi-million-dollar annual search budgets at enterprise scale.
- Demonstrated ability to define requirements and direct technical implementation/QA for Conversion APIs, offline conversion pipelines, custom attribution models, and value-based bidding architectures.
- Expertise in causal experimentation (geo-lift, holdouts), attribution modeling (MMM), and tracking customer journeys across product-led Growth (PLG) and enterprise sales-assisted funnels.
- Experience directing media agencies and effectively communicating performance narratives, trade-offs, and business cases to senior/executive leadership.
- Working knowledge of SQL, BigQuery, Google Ads Scripts, or enterprise BI dashboards (Tableau, Looker).
- Hands-on familiarity with international search expansion and multi-lingual campaign governance.
Work Type
- Office, home, or a combination of the two
- Remote
Experience Level
- Senior
Salary/Compensations
- Zone A: $139,500 - $182,125
- Zone B: $126,000 - $164,500
- Zone C: $116,100 - $151,575
Benefits
- Health and wellbeing resources
- Paid volunteer days
About the Company
- Atlassian's software products help teams collaborate and achieve goals. We believe unique contributions from all employees drive our success.
- We are motivated by a common goal: to unleash the potential of every team.
- Our solutions are designed for all types of work, enabling teams to achieve what may be impossible alone.
Equal Opportunity
- We never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
- All information will be kept confidential according to EEO guidelines.
- We provide accommodations or adjustments at any stage of the recruitment process.