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About the Role
Lead one of the most iconic luxury automotive destinations in the country, a high-volume, award-winning Land Rover store in downtown San Francisco. This role requires a proven General Manager with full P&L ownership and a track record of leading high-performing luxury dealerships.
Responsibilities
- Lead the full dealership operation, owning P&L performance across new vehicle, certified pre-owned, finance, service, and parts.
- Develop and hold accountable a senior leadership team across variable and fixed ops, setting standards and coaching for long-term performance.
- Set and sustain a culture of operational excellence, genuine hospitality, and consistent accountability.
- Drive variable operations performance, overseeing inventory strategy, pricing, digital retail, CRM discipline, and sales team development.
- Own fixed ops performance, supporting service and parts leadership to maximize absorption, CSI, and technician productivity.
- Manage the JLR OEM relationship, maintaining brand standards, certification compliance, and CSI/NPS benchmarks.
- Partner with Swickard's operational leadership on financial reporting, strategic planning, and continued market growth.
- Recruit, develop, and retain talent that defines the store's culture and drives long-term performance.
Requirements
- 3+ years of General Manager experience at a franchised dealership.
- Full P&L ownership experience with demonstrated performance across both variable and fixed ops at a high-volume luxury store.
- Demonstrates a high HQ (Hospitality Quotient) -- kindness and optimism, intellectual curiosity, strong work ethic, empathy, self-awareness, and integrity.
- A leadership approach built on clarity, high standards, and genuine investment in the people you lead.
- Deep understanding of high-net-worth luxury buyer expectations and the competitive San Francisco automotive market.
- Experience managing the operational complexity of a high-volume urban luxury store, including parking, logistics, urban service operations, and the demands of a downtown San Francisco location.
Skills
- Luxury brand experience
- P&L management
- Variable ops
- Fixed ops
- Hospitality
- Leadership
- Team development
- Inventory strategy
- Pricing
- Digital retail
- CRM discipline
- Sales team development
- Service operations
- Parts operations
- OEM relationship management
- Financial reporting
- Strategic planning
- Talent recruitment
- Talent development
- Talent retention
- JLR platform knowledge
- Brand standards
- Operational complexity of a downtown urban luxury store
Location
- San Francisco, CA
- Downtown SF
- Bay Area
Work Type
- Full-time
Experience Level
- General Manager
Salary/Compensations
- $180,000 - $300,000+ OTE
Benefits
- Medical, dental, and vision insurance
- Life insurance and supplemental coverage options
- Paid time off and paid holidays
- Career growth opportunities
- Employee vehicle purchase and service discounts
About the Company
- Swickard Auto Group is a hospitality company that happens to sell and service cars, believing the best guest experiences start with the best employee experiences.
- Land Rover San Francisco is one of the most recognized luxury automotive destinations in the country, a high-volume, award-winning store in downtown San Francisco with a loyal, high-net-worth guest base and strong brand presence.
- Swickard is one of the fastest-growing dealer groups in the country, ranked Top 5 in North America for reputation in the automotive industry.
Equal Opportunity
- Veterans encouraged to apply