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About the Role
Sun Life is launching a National Recruitment Consulting role to enhance advisor recruitment capability and improve pre-contract sales effectiveness across the advisor recruitment pipeline. This role will partner with Field Leaders and Recruitment Consultants to improve recruitment execution, candidate conversion, and build sustainable recruitment capability, initially focusing on Western Canada.
Responsibilities
- Coach recruitment consultants and field leaders on advisor recruitment strategies, candidate engagement, LLQP candidate support and pre-contract sales execution.
- Provide direct support on high-priority recruitment opportunities and key candidate interactions.
- Mentor developing recruitment teams and help build confidence and effectiveness in recruitment conversations.
- Partner with regional leaders to identify capability gaps and recommend targeted coaching interventions.
- Support in strengthening follow-up practices, pipeline management, objection handling, and candidate conversion nationally.
- Develop recruitment playbooks, coaching guides, conversation frameworks, and training resources focused on pre-contract sales excellence.
- Identify and document leading recruitment practices from across the field.
- Contribute to the development of a consistent advisor recruitment methodology across Sales Power.
- Help establish foundational processes and standards that support a future Recruitment Centre of Excellence.
- Provide surge capacity support to regions experiencing elevated recruitment activity or resource constraints.
- Analyze recruitment challenges, pipeline barriers, and conversion trends to identify improvement opportunities.
- Share field insights and recommendations with Advisor Growth & Retention leadership.
- Support continuous improvement initiatives designed to improve recruitment efficiency, effectiveness, and candidate quality.
Requirements
- Minimum 10 years of experience in financial services distribution, advisor recruitment, business development, or related sales leadership roles.
- Proven success as a financial advisor, sales leader, advisor recruiter, or business development professional.
- Strong understanding of advisor career pathways, advisor recruitment practices, and sales pipeline management.
- Experience coaching, mentoring, or developing sales professionals is strongly preferred.
- LLQP licensed, or previous experience obtaining and maintaining an LLQP license, is considered an asset.
- Exceptional coaching, mentoring, and relationship-building skills.
- Strong consulting and influencing capabilities.
- Ability to translate complex sales concepts into practical, actionable guidance.
- Strong facilitation, presentation, and communication skills.
- Demonstrated ability to build trust and credibility across all levels of the organization.
- Highly collaborative with strong judgment and business acumen.
- Ability to identify trends, diagnose performance challenges, and recommend solutions.
Skills
- Coaching
- Mentoring
- Relationship-building
- Consulting
- Influencing
- Facilitation
- Presentation
- Communication
- Sales pipeline management
- Business development
Location
- Western Canada (British Columbia, Alberta, Saskatchewan, and Manitoba)
Work Type
- Hybrid
Experience Level
- Minimum 10 years of experience
Salary/Compensations
- 41.03 - 65.64
Benefits
- Pension
- Stock and savings programs
- Best Workplace for Hybrid Work by Great Place to Work® Canada
About the Company
- Sun Life's Purpose: helping Clients achieve lifetime financial security and live healthier lives.
- Values: caring, authentic, bold, inspiring, and impactful.
- Continuous improvement journey in developing the next greatest digital enterprise experience.
- We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.
Equal Opportunity
- Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.
- Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to thebrightside@sunlife.com.