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About the Role
State Employees’ Credit Union (SECU) is seeking a senior marketing communications manager to transform marketing strategy into engaging content that drives member engagement, strengthens trust, supports business objectives, and delivers meaningful results. This role is primarily focused on copywriting for a wide range of public-facing marketing assets, including print and digital content, e-mail communications, member messaging, and promotional materials.
Responsibilities
- Translate complex financial topics into simple, clear, and engaging messaging that resonates with members and drives action.
- Craft messaging that drives engagement, supports campaign objectives, and delivers measurable business impact.
- Write content tailored to each channel and audience, incorporating SEO and leveraging best practices to maximize reach and impact.
- Continuously refine content based on performance insights, feedback, and best practices.
- Champion and apply a consistent brand voice and tone across all content and touchpoints, using both AP style and internal style guide as references.
- Synthesize feedback from multiple stakeholders and edit and refine content, ensuring alignment with best practices, brand voice, and strategic priorities.
- Ensure all copy meets high standards for clarity, accuracy, consistency and quality, including SECU Legal and Compliance standards.
- Contribute to marketing and advertising campaign discussions, offering messaging perspectives that strengthen overall strategy and execution.
- Help develop messaging frameworks for both specific initiatives and broader organizational priorities.
- Coordinate with other departments to ensure content is delivered on time and in line with all applicable communication standards and creative briefs.
- Partner closely with cross-functional stakeholders, building strong working relationships within the team, department, and organization.
Requirements
- BA/BS degree required; preference for communications, marketing, or related field.
- 5+ years of professional copywriting, marketing, or communications experience.
- Experience with marketing project management software (ex: Jira, Workfront, Asana, Monday.com).
- Strong writing, editing, and strategy storytelling skills across multiple channels and formats; proficient in AP Style and SEO best practices.
- Demonstrated experience supporting integrated marketing and advertising campaigns and content strategy.
- Ability to manage multiple projects and deadlines with attention to accuracy, detail, and consistency.
- Collaborative mindset with strong interpersonal and partnership skills.
- Experience working in a highly regulated environment preferred but not required.
- Desire to work in a highly collaborative environment with a passion for mission-driven work grounded in the credit union philosophy of People Helping People ® and working principle of Do the Right Thing.
Skills
- Copywriting
- Marketing Communications
- Content Strategy
- SEO best practices
- AP Style
- Project Management Software (Jira, Workfront, Asana, Monday.com)
- Editing
- Storytelling
- Interpersonal Skills
- Partnership Skills
Location
- North Carolina
Work Type
- Hybrid
Experience Level
- Senior
- 5+ years
Education Level
- BA/BS degree
About the Company
- State Employees’ Credit Union (SECU) is a financial cooperative with a powerful story to tell – one built on nearly nine decades of serving member-owners, currently over three million strong, supporting their financial well-being through every stage of life, and strengthening communities across North Carolina.
- The credit union philosophy of "People Helping People".
Equal Opportunity
- SECU provides equal employment opportunity to all qualified persons regardless of race, color, religion, age, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or other classification protected by law.