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About the Role

The Marketing Content Manager will own SILAC's content strategy and shape how the company communicates its products, expertise and point of view to advisors and clients. This role will lead content across product marketing, advisor education, thought leadership, campaigns and Sales enablement, turning complex annuity and retirement topics into clear, compelling stories that strengthen advisor engagement and support business growth.

Responsibilities

Own and evolve SILAC's overall content strategy, messaging priorities and editorial direction.
Establish a content roadmap aligned with business priorities, product launches, advisor needs and market opportunities.
Lead product positioning, messaging and value propositions for priority products and initiatives.
Translate complex annuity features and retirement concepts into clear, differentiated advisor and consumer value.
Identify opportunities for educational content and thought leadership that give advisors useful reasons to engage with SILAC beyond product promotion.
Develop product stories that clearly define the target audience, need, differentiation, advisor opportunity and reasons to believe.
Lead content strategy for major product launches and integrated Marketing campaigns.
Own the content approach across email, web, social, webinars, video, presentations and advisor communications.
Develop and oversee Sales enablement including product stories, talking points, presentations, FAQs and comparison narratives.
Partner closely with Sales, Product and Distribution to understand business needs and proactively identify content opportunities.
Partner with the Brand Manager to bring SILAC stories to life through distinctive creative execution.
Partner with Marketing Automation to translate content and campaign strategies into targeted programs, nurture journeys and audience experiences.
Partner with UX/Digital Experience to ensure content supports intuitive and compelling digital experiences.
Work closely with Compliance to balance effective storytelling with regulatory accuracy.
Monitor the competitive environment, retirement marketplace and advisor needs to inform content priorities.
Use engagement data, Sales feedback and business results to continually improve content strategy.
Direct freelance writers, subject-matter experts or agency content resources as needed.

Requirements

5–8 years of experience in content marketing, product marketing, financial-services marketing or a related discipline.
Exceptional writing, editing and storytelling ability.
Demonstrated ability to translate complex financial concepts into simple, compelling and accurate communications.
Experience developing content strategy - not simply executing individual content assignments.
Experience with product positioning, messaging, go-to-market strategy and Sales enablement.
Strong understanding of educational and thought-leadership content and how it can support engagement and business objectives.
Commercially minded and able to partner credibly with Sales, Product and senior business leaders.
Comfortable working in a highly regulated environment and partnering with Compliance.
High bias to action; able to identify opportunities, develop a point of view and move work forward without waiting for a fully developed brief.
Annuity industry experience strongly preferred; broader financial-services experience considered.
Experience marketing to financial professionals, advisors or intermediary distribution strongly preferred.

Skills

Content marketing
Product marketing
Financial-services marketing
Writing
Editing
Storytelling
Content strategy
Product positioning
Messaging
Go-to-market strategy
Sales enablement
Educational content
Thought leadership
Marketing Automation
Brand management
Compliance
Regulatory accuracy

Work Type

Full-Time

Experience Level

5-8 years

Education Level

Bachelor's degree in Marketing, Communications, Business or related field preferred.

Benefits

Medical Plans, including FSA and HSA
Dental and Vision
401(k) (Roth and Traditional)
Pet Insurance
Parental Leave
Paid Time and Sick Time off
10 Paid Holidays and 1 Birthday Pay
Paid Volunteer Time
College Tuition Reimbursement

About the Company

SILAC Insurance Company is one of the fastest-growing insurance companies in the nation and continues to be a top contender in the industry.
SILAC offers industry-leading annuity products that help individuals prepare for retirement.
Teams can align around a shared vision of providing clean, simple & competitive products for clients, delivering best-in-class service to agents & business partners, and propelling the success of our employees.
With a fast-growing team of more than 300 employees, we are committed to remaining adaptable, innovative, and trustworthy for our clients, agents, and employees.
We hold true to our core values: Adaptability & Continuous Improvement, Transparency & Trust, Honesty & Integrity, Teamwork & Collaboration, Gratitude & Compassion.

Equal Opportunity

At SILAC, we celebrate a diverse and inclusive work environment, where we honor and support varying backgrounds, beliefs, and perspectives for the benefit of our business, including our employees and products.
We are proud to be an equal-opportunity workplace and strive to be a place where every employee feels they belong.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
If you have a disability or a special need that requires accommodation, please let us know.