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About the Role

Georgetown University's Walsh School of Foreign Service (SFS) seeks an Executive Director of External Relations and Marketing to lead a strategic communications and external relations program. This role aims to increase stakeholder engagement, public interest, and the School's image by overseeing communications, marketing, and outreach activities. The position involves developing and implementing marketing campaigns to boost applications, strengthening alumni engagement, promoting faculty research, and managing signature events.

Responsibilities

Plan and direct a strategic and effective communications and external relations program for the School.
Increase stakeholder engagement and public interest in the School, and enhance the image of the School.
Oversee the School’s communications and events team, and the external relations staff and outreach activities of the School.
Provide strategic leadership to the constituent academic units of the School on all matters relating to communications and external relations.
Ensure consistency and efficiency in the development and delivery of all communications and in engagement with stakeholders.
Develop and implement a strategic marketing campaign to increase applications to SFS undergraduate and graduate programs.
Strengthen outreach to the SFS alumni community, including regular communications, faculty analysis, and tailored alumni events.
Work with SFS faculty to promote their research to the policy community.
Oversee conceptualization and implementation of signature and/or stakeholder-focused events.
Engage University officials on matters pertaining to communications, marketing, and event planning for the school.
Strengthen the School’s engagement with the broader Washington, DC policy, multilateral, and business communities.
Ensure topical and high-profile visits from policymakers and practitioners to campus.
Conduct strategic outreach on key global issues.
Participate in critical decisions and advise the Dean on important matters related to the School and its role in the broader policy dialogue.
Play a key advisory role in developing strategies for areas impacting the stakeholder experience.
Supervise the School’s Director of Communications, Director of Events and Alumni Engagement, and Web Content Producer.

Requirements

Bachelor’s degree in public relations, communications, marketing, higher education administration, or related field.
At least 10 years of progressively responsible experience in communications and/or external relations, preferably in higher education, government, multilateral or policy-related institutions.
5 years of supervisory experience (or equivalent combination of education and work experience).
A broad and up-to-date understanding of communications and external relations strategies.
Knowledge of the Washington DC institutional landscape is desirable.
Exceptional writing and presentational skills.
Demonstrated ability to organize teams to achieve results.
Ability to quickly garner credibility and develop and maintain relationships with a wide variety of internal and external stakeholders.
A high level of organizational competence and effective time management.

Skills

Communications
External Relations
Marketing
Strategic Planning
Stakeholder Engagement
Public Relations
Event Management
Team Leadership
Writing
Presentation
Organizational Competence
Time Management

Location

Washington, D.C.

Work Type

Hybrid

Experience Level

10+ years of experience
5+ years of supervisory experience

Education Level

Bachelor's degree
Master's degree preferred

Salary/Compensations

$103,723.00 - $202,778.93

Benefits

Medical insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
Retirement savings
Tuition assistance
Work-life balance benefits
Employee discounts
An array of voluntary insurance options

About the Company

Georgetown University comprises two unique campuses in the nation’s capital, offering rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C.
The Walsh School of Foreign Service (SFS), founded in 1919, is a premier school of international relations.
SFS provides a rigorous education combining theory and practice and instills the values of service.
The School's liberal arts undergraduate program includes a two-year required core curriculum followed by two years of multidisciplinary electives.
Eight interdisciplinary graduate programs are designed to teach students to think, analyze and act with imagination, good judgment and compassion.
The vision of the School is to contribute to global peace, prosperity and human well-being by educating future generations of world leaders and expanding the knowledge, understanding and values that will inform their leadership.

Equal Opportunity

GU is an Equal Opportunity Employer.
All qualified applicants are encouraged to apply, and will receive consideration for employment without regard to age, citizenship, color, disability, family responsibilities, gender identity and expression, genetic information, marital status, matriculation, national origin, race, religion, personal appearance, political affiliation, sex, sexual orientation, veteran status, or any other characteristic protected by law.