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About the Role
As a Benevity Product Marketing Manager, you will be a driving force behind how Benevity solutions are positioned, launched and brought to market. You will work on both strategy and execution, partnering with Product, Pricing, Sales, Client Success, Enablement and Marketing teams to strategize, position and market our solutions to drive sales, adoption and retention. This role is ideal for a marketer who is comfortable owning the end-to-end product launch process from supporting personas, pricing, value messaging, sales plays and launch plans, as well as managing product lifecycles through growth, maturity and sunset.
Responsibilities
- Lead messaging and go-to-market strategy, identifying and staying ahead of market trends and buyer and user persona evolution to maintain messaging, sales enablement and client adoption throughout product lifecycles.
- Provide VoC insights to product management and sales/marketing to help inform product strategy, roadmap decisions, value messaging and sales velocity.
- Develop and maintain persona-based value messaging, sourcing fresh market insights and proof points to help drive immediate relevancy and adoption.
- Own the end-to-end product launch process — from market research and pricing through cross-functional launch plans to support sales win rates and drive adoption of products and enhancements.
- Own the internal connections, in partnership with Product and Enablement, to advise on and update the organization on key product developments, value proposition, and competitive differentiation.
- Develop and collaborate on content for the Sales Enablement, Digital and Client Success teams.
- Work with website, content marketing, demand generation, brand, sales and customer success teams to ensure product messaging proliferates throughout the buyer and client journey.
Requirements
- 4-7 years in B2B product or portfolio marketing role, SaaS ideal
- Proven ability to manage a product launch cycle
- Confidence and experience driving and executing cross-functional projects
- Independent self-starter: ability to think clearly, think differently, and manage multiple priorities in a high-growth, fast-paced environment while maintaining a professional, collaborative demeanor
- Highly developed interpersonal and written/spoken communication skills
- Strong communication and business skills; ability research and to articulate a PoV, build a business case, adapt to new ideas and present with confidence
- An analytical mind and a balance between a data-driven and an emotional approach to marketing (with a lot of common sense!)
- Demonstrated writing, editing, and content creation skills
- PMA or Pragmatic Marketing certification is an asset
- Previous experience working with CSR, social impact, or nonprofits is an asset
Location
- Canada
- Spain
- Switzerland
- United Kingdom
- United States
Work Type
- Hybrid
- Term
Experience Level
- 4-7 years
About the Company
- Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits.
Equal Opportunity
- Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily — from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams.
- We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine.
- That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Benevity.
- Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to accommodations@benevity.com.