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About the Role
As Spade's first Product Marketing Manager, you will own the positioning, launch, and sales strategy for our financial data and AI platform. You will shape the narrative, build sales enablement materials, and engage directly with customers, playing a key role in defining the product marketing function from scratch.
Responsibilities
- Own positioning and messaging for the Spade platform and its products.
- Manage product launches end-to-end, including messaging, assets, channel plans, and measurement.
- Develop sales enablement materials such as pitch decks, talk tracks, and collateral.
- Conduct competitive and market intelligence analysis.
- Manage customer proof points, including case studies and reference stories.
- Conduct buyer research, analyze win/loss data, and inform segmentation and packaging strategies.
Requirements
- 6+ years in B2B marketing with a focus on product marketing at Seed to Series C companies.
- Proven ability to set objectives, create plans, and execute them with founders and enterprise sellers.
- Hands-on experience building decks, writing content, running campaigns, and performing segmentation.
- Experience in Fintech or financial services, particularly with payments, banking, card, or transaction data.
- Experience building AI systems for product marketing tasks like competitive monitoring, buyer research, and enablement production.
- Experience developing positioning and messaging from scratch for technical products.
- Experience running enterprise, sales-led product launches and developing seller enablement.
- Exceptional writing skills with a focus on customer benefits.
- Based in NYC with at least 2 days/week in the Flatiron office.
Skills
- Product Marketing
- B2B Marketing
- Fintech
- Financial Services
- AI Systems
- Positioning
- Messaging
- Product Launches
- Sales Enablement
- Competitive Analysis
- Market Intelligence
- Customer Proof
- Buyer Research
- Segmentation
- Packaging
- Writing
Location
- NYC
Work Type
- Hybrid
Experience Level
- 6+ years
Benefits
- Competitive Compensation
- Meaningful Equity with early exercise and extended post-termination options
- 100% paid medical, mental, dental, and vision premium option plus One Medical membership
- 401(k)
- 12 weeks of full pay for Paid Parental Leave
- Unlimited PTO
- Generous work from home stipend
- Company-paid lunches
- Citibike Membership
About the Company
- Spade is a data and AI platform that transforms transaction data into structured, verified records for financial institutions.
- Spade is a fast-growing, Series B company backed by industry experts and top-tier investors.
- Spade is a lean and execution-oriented hybrid team passionate about building exceptional products.
- Spade values diversity of background, experience, and opinion, and fosters an environment of autonomy and ownership.
Equal Opportunity
- Spade is an equal opportunity employer, committed to building a culture that is diverse, equitable, and inclusive.
- Spade believes that diverse perspectives help build the best products and foster individual growth.