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About the Role

Accountable for developing and executing brand Long Range Plans (LRP) and in-year plans across the full marketing mix, aligned to brand and portfolio strategies. Deliver strategies, plans, and activation across consumer marketing, new pack formats, brand-in-channel strategies, and through-the-line marketing plans tailored by formats and channels.

Responsibilities

Manage the brand and develop the annual and 3-5 year Brand Plan, including Consumer & Shopper propositions & activation for all channels & key customers.
Execute consumer marketing activity from brief to consumer & in-customer implementation.
Manage the development of brand-in-channel strategies & deliver strong through the line marketing plans tailored by formats & channels.
Develop comprehensive insight into brand performance, highlighting risks and opportunities, and course correcting as needed.
Full accountability for the brand’s performance outlined in the annual brand budget, including P&L management and monthly forecasts.
Lead full management of the total brand budget – consumer and customer activation.
Build and deliver the 12-24m TTL Communication plans effectively and creatively using the Integrated Marketing Communications (IMC) process.
Lead the 3rd party all agency partners to create consumer connected activity that drives Brand Equity measures.
Understand & lead for when & how to scale plans up in line with distribution achieved.
Set KPIs for all activity as part of Marketing Spend Effectiveness (ROI), taking learning to help shape future plans.
Leverage exceptional technical marketing skillset to ensure one visual world, grounded in the Brand Profile, is presented across all Touch Points.
Work independently and at all levels of brand management through ruthless prioritization & focus.
Influence the wider business to support focus on the right things for the brand.
Lead ongoing relationship and stakeholder management of the 2 founders including oversight / approval of their own regional (South of France) brand marketing & export plans.
Lead relationship with 2 brand founders from Monte Carlo, sharing UK plans and status updates, utilizing them for benefit of brand building in the UK.
Partnership with Category & Insight to help inform decisions to deliver sustainable brand growth.
Working closely with Project & Digital team to deliver OTIF.
Collaboration with Customer Activation and Sales leads to ensure we are delivering against AOP; proactively offering solutions to in-year opportunities and anticipating risks.

Requirements

Capability to develop compelling and effective 3‑year long‑range brand plans & in-year plans across all 5Ps that drive sustainable brand and commercial growth.
Strong commercial mindset with experience managing brand P&Ls and budgets, connecting brand challenges to commercial outcomes and value creation.
Excellent communication skills with the ability to work effectively with internal teams, external agency partners & brand founders.
Proactively managing sales, customer activation & board-level stakeholders with gravitas at all levels to ensure alignment of plans, performance & activities.
Proven ability to expertly influence cross‑functional & external stakeholders to ensure high levels of alignment, engagement, and execution of brand strategies.
A rounded self-starter able to work independently and at all levels of brand management (consumer & customer, strategy & execution).
Managing and optimizing large-scale complex budgets.
Brand Management (FMCG) experience – challenger, scale-up &/or upper-premium brand building experience preferred.
Experience in building 3-year compelling and effective long range brand plans.
Demonstrated ability to take insight and other inputs to craft excellent IMC briefs to represent the challenge and opportunity for a brand.
Experience in Communications & Media planning.

Skills

Marketing mix
Brand strategy
Consumer marketing
Pack formats
Brand-in-channel strategies
Through the line marketing plans
Marketing Controller skills
Consumer & Shopper propositions
Customer activation
Brand Health management
P&L management
Forecasting
Integrated Marketing Communications (IMC)
Agency management
Brand Equity
Prioritization
Stakeholder management
Category & Insight partnership
Project & Digital collaboration
Customer Activation collaboration
Sales collaboration
Commercial mindset
Budget management
Communication skills
Influencing skills
FMCG Brand Management
Challenger brand building
Scale-up brand building
Upper-premium brand building
IMC brief creation
Communications planning
Media planning

Location

Work Type

Secondment
Full-time

Experience Level

Senior
Job Posting Grade: 12

Salary/Compensations

£59,900.00 - £78,600.00
9.25% target annual bonus

Benefits

Health coverage
Dental coverage
Vision coverage
Pension with up to 10% employer match
Wellbeing support
Employee Assistance Programme
Life leave
31 days’ annual leave
3 bank holidays
Option to buy or sell additional holiday

About the Company

Molson Coors is an equal opportunity employer.

Equal Opportunity

We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic.
If you have a disability and need any kind of support during the application or recruitment process, please send us an email at jobs@molsoncoors.com and our team will gladly assist you.