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About the Role
CBS Sports Digital is seeking a Product Growth Manager to drive growth for the CBS Sports app. This role involves owning the product roadmap, focusing on user acquisition, onboarding, activation, feature discovery, and app store optimization. Success will be measured by install volume, install quality, feature adoption, and user retention.
Responsibilities
- Own a growth roadmap for the CBS Sports app, scoped and prioritized alongside feature work.
- Own onboarding, activation, and in-product feature discovery, from problem definition through shipped changes.
- Own the app store listing as a conversion surface, including testing, positioning, and editorial pitches for featuring.
- Own paid acquisition for the app, optimizing toward high-LTV users and aligning spend to the roadmap and the sports calendar.
- Define the growth instrumentation and reporting the product team runs on.
- Monitor installs, adoption, engagement, retention, and funnel performance, and act on what you see.
- Run experiments with clear hypotheses and readable results.
- Kill what doesn't work.
- Sequence releases against tentpole windows so launches land when fan demand is highest.
- Test new acquisition channels and fold the ones that work into a single growth approach.
- Work with brand, creative, and lifecycle teams so what ships in-product and what runs outside it say the same thing.
Requirements
- 5+ years in growth product management, product growth, or mobile growth.
- Experience owning a growth funnel end to end, including shipping changes to a live product.
- Hands-on experience running paid user acquisition (Apple Search Ads, Google App Campaigns, or similar).
- Fluency with app metrics: installs, CAC and LTV, activation, adoption, retention, and cohort analysis.
- Experience running A/B tests and making calls off the results.
- Bachelor's degree or equivalent practical experience.
- Experience embedded on a product and engineering team in an Agile environment.
- Background in sports, streaming, media, or consumer subscription apps.
- Familiarity with ASO and app store editorial and featuring processes.
- Experience with product analytics (Amplitude, Mixpanel), attribution (AppsFlyer, Branch, Adjust), and lifecycle tools (Braze, Iterable, Airship).
- A real interest in sports and how the sports calendar shapes fan behavior.
Skills
- Growth product management
- Product growth
- Mobile growth
- Paid user acquisition
- App metrics
- A/B testing
- Product analytics
- Attribution tools
- Lifecycle tools
- ASO
Location
- New York
- California
- Colorado
- Washington state
Work Type
- On-site
- Virtual
Experience Level
- 5+ years
Education Level
- Bachelor's degree or equivalent practical experience
Salary/Compensations
- $98,400.00 - $147,600.00
Benefits
- Medical
- Dental
- Vision
- 401(k) plan
- Life insurance coverage
- Disability benefits
- Tuition assistance program
- PTO
- Bonus eligible
About the Company
- Paramount is on a mission to entertain the planet with its portfolio of brands, stars, and content.
- CBS Sports Digital provides year-round cross-platform sports coverage.
- CBS Sports broadcasts events on the CBS Television Network, including NFL, college football, college basketball, golf, soccer, and more.
- CBS Sports Network is a 24-hour cable channel featuring live sports programming and original content.
- Paramount+ offers extensive global soccer coverage and original programming.
- CBS Sports Digital's offerings include CBSSports.com, CBS Sports apps, CBS Sports HQ, 247Sports, MaxPreps, CBS Sports fantasy games, and SportsLine.
Equal Opportunity
- Paramount is an equal opportunity employer (EOE) including disability/vet.
- Paramount is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
- Paramount believes that opportunity, access, resources and rewards should be available to and for the benefit of all.