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About the Role
As Store Manager, you'll lead a high-performing team with confidence and care, creating exceptional guest experiences while driving strong business results and living our values every day. You'll take full ownership of store performance, leading people, operations, and community engagement in a way that reflects Fjällräven's mission and premium brand standards.
Responsibilities
- Lead & develop a high-performing team
- Recruit, train, coach, and develop a motivated team aligned with Fjällräven's values
- Foster an inclusive, collaborative culture built on trust, accountability, and continuous learning
- Set clear expectations and provide ongoing feedback through regular 1:1s and performance reviews
- Deliver exceptional guest experiences
- Model and reinforce GUIDE service standards to ensure every guest feels welcomed, informed, and inspired
- Drive sales conversion through knowledgeable, personalized service and strong team engagement
- Own store operations & financial performance
- Create effective schedules, oversee timecards, and ensure labor and policy compliance
- Manage store expenses, analyze KPIs and P&Ls, and implement strategies that drive profitable growth
- Ensure adherence to SOPs, safety protocols, loss prevention, and operational best practices
- Champion product & visual excellence
- Collaborate on product assortments and oversee visual merchandising to reflect brand and seasonal priorities
- Manage inventory lifecycle, including new product flow, markdowns, transfers, and bi-annual inventory counts
- Build community & brand presence
- Cultivate strong relationships with local organizations and partners
- Plan and execute brand-right community events and manage store marketing and event budgets
- Lead sustainability in action
- Embed sustainability into daily store operations, from waste reduction to energy stewardship
- Educate guests and team members on Fjällräven initiatives such as the Arctic Fox Initiative and Down Promise
Requirements
- At least 2 years of retail leadership experience (store manager, assistant manager, or multi-store leadership preferred)
- Proven success driving sales, managing expenses, and achieving operational goals
- A strong track record of building positive team culture and developing others
- Deep understanding of retail operations, including scheduling, labor planning, inventory, and compliance
- A hands-on, solutions-oriented leadership style with excellent communication and organizational skills
- Passion for sustainability, the outdoors, and the Fjällräven mission
Skills
- Leadership
- Team Development
- Guest Experience
- Sales
- Operations Management
- Financial Management
- Inventory Management
- Visual Merchandising
- Community Engagement
- Sustainability Practices
- Communication
- Organizational Skills
Location
- San Francisco, CA
Work Type
- Onsite
Experience Level
- 2+ years retail leadership experience
Salary/Compensations
- $70,000-$74,000 annually
Benefits
- 401(k) with employer match
- Comprehensive health and wellness benefits (medical, dental, vision)
- Generous paid time off
- Product discounts
- Access to Fjällräven outdoor events
About the Company
- Fjällräven has connected people to nature since 1960. Our premium, long-lasting gear supports meaningful outdoor experiences around the world. Join a legacy rooted in sustainability, curiosity, and a deep respect for the natural world, and help inspire the next generation of outdoor explorers.
Equal Opportunity
- Fenix Outdoor is committed to continually striving to create and promote a diverse and inclusive workplace for all employees. We provide equal employment opportunities. Our goal is to create a safe, fair and friendly work environment where everyone feels welcome and can thrive.
- This employer participates in E-Verify.